Skip links

2019 in Review — Reflecting on Noteworthy Campaign Moments

2019 in Review — Reflecting on Noteworthy Campaign Moments

Published on December 12, 2019, at 10:00 p.m. by Ally Denton. With 2019 soon coming to a close, it’s nice to reflect on the past year. What were our proudest moments? Our greatest accomplishments? Although public relations can be a never-ending stream of emails and

Let’s Talk About TikTok

Let’s Talk About TikTok

Published on December 5, 2019, at 1:15 p.m. by Ally Denton. TikTok is the latest internet craze everyone is talking about. But what exactly is a TikTok? And why does it matter? TikTok 101 TikTok calls itself “the world’s leading destination for short-form mobile videos.”

Closing the Gap — Understanding Media Relations 

Closing the Gap — Understanding Media Relations 

Published on November 8, 2019, at 2:45 p.m. by Ally Denton. Public relations professionals are no strangers to the media. We are constantly keeping up with news and trends — ensuring we are at the cusp of anything newsworthy. In this field it’s common to

FlyteVu: Crafting Authentic Partnerships

FlyteVu: Crafting Authentic Partnerships

Published on October 21, 2019, at 4:30 p.m. by Ally Denton. Nashville-based agency FlyteVu connects brands to consumers through music, pop culture and entertainment. Established only four years ago, it has created various wildly successful campaigns like the Dolly Parton + Pentatonix “Jolene” remix for

Per My Last Email

Per My Last Email

Published on October 18, 2019, at 12:30 p.m. by Ally Denton. It seems that everyone is glued to their devices — and public relations professionals are no exception. While it is vital for PR practitioners to work efficiently, we must remember to communicate professionally and

Pantone Color of the Year? Groundbreaking.

Pantone Color of the Year? Groundbreaking.

Published on October 1, 2019, at 6:30 p.m. by Ally Denton. “Oh, I see. You think this has nothing to do with you. … But what you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually

Return to top of page