Customer Service: A Stepping Stool to Public Relations

“The customer’s always right.” This is the common motto spoken by managers across the nation, over and over again.  Since the beginning of October I have worked as an account executive selling advertising space to…

A Time of Transition

Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect…

What Not to Wear

Possibly the hardest part of the transition from the classroom to the field is the dress code. College life is full of sweatpants, tee shirts and UGG boots. Unfortunately none of these things are appropriate…

A New Image: Cultivating Culture & Class in America

Public relations campaigns are everywhere and everyone seems to be a part of them. Whether for a political campaign, club opening or even a new product line, they seem to surround us and remain an…

Get A Personality

Throughout my years as a student, I’ve heard teachers and practitioners alike ask students why they want to enter the field of public relations. And much to my dismay, the answer usually involves the term…

The Biggest Threats Facing PR

Earlier this year, when reading a colleague’s blog post, it occurred to me that there are some very real threats facing us as PR Practitioners, both in terms of detriment to the field and harm…

The PR Department… A thing of the past?

Currently, the economy is not at its best. This may be the most obvious declaration you have read in quite some time. Our daily activities consist of eating, sleeping, working and being reminded of how…

Free Giveaways!!!

Who doesn’t love freebies?! We all do, whether it’s a pencil, bumper sticker or food. There is no better way to win over people than with free stuff. Offering anything free is a sure fire…

WOM- A useful technique for PR?

Remember back when you were in elementary school and a rumor started at the lunch table that got passed down through 20 kids in a matter of seconds? Well, word travels fast and people have…

Marketing God

My grandmother takes the Great Commission to heart and even though she is ninety years old, she asks everyone who comes to her house one question, “If you died tonight, where would you be going…

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