Let’s Get Visual

by Cheryl Gale, Guest Blogger Managing Partner and Co-founder, March Communications As PR professional for 20 years in both the U.S. and European markets, I’ve had the fortune to experience many media trends that have…

PR: The Experience

When I chose public relations as my college major, I honestly didn’t know what it meant. I’ve always enjoyed writing and knew communication was the field for me, but I didn’t really know what direction…

What’s your social media poison?

As college students, we throw around the word “addiction” when we’re referring to our BlackBerrys, iPhones, iPods, Facebook and Twitter pages, YouTube and other media; we’re social media “junkies,” and we fall apart when our…

Tiger Silenced, Nike Tees Off

Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months.…

Connect with QVC

If I’m bored with nothing to do, I will more than likely turn on my favorite home-shopping network, QVC. If I bought an item every time I watched QVC, I would be in debt up…

Up-to-date in PR? There’s an App for that (or several)

Apple dominates the Smartphone market today because of its 100,000 plus applications, but other Smartphones are catching up. With all the available apps, why not take advantage of the great resources held in your hand?…

Student-Run PR Firms Can Benefit Everyone Involved

As students prepare for their transition into the workforce, they are expected to have experience in developing campaigns for clients whether in the classroom or in the field. One thing’s for sure: real-world experience is…

iPad: Game-changer?

Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to…

The Art of Tooting Your Own Horn

As a soon-to-be college graduate, I am excited and ready to begin my career in public relations. However, I have several uncertainties and questions about my future field. The most prevalent and recurring of these…

Post-Bailout GM

I was recently assigned a case study for one of my public relations classes. We were grouped together and assigned a client by luck of the draw, and we could choose to cover whatever type…

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