A(PR)il Fools Apr. 4, 2024 by Anne Smith April Fools’ jokes aren’t just for laughs—they’re a PR strategy. Here’s how brands turn pranks into buzz. Read More
Let’s Taco ’bout Baseball PR Campaigns Nov. 8, 2021 by Tracy R. Sims Published on November 8, 2021 at 8:00 p.m. by Alyssa Thomas. The World Series is an ideal time for companies to capitalize on brand promotion and Read More
Nacho Average Fast-Food Brand Oct. 4, 2019 by Tracy Sims Published on October 3, 2019, at 11:00 p.m. by Ashby Brown. Taco Bell, the bold, in-your-face brand that everyone either loves or loves to Read More
Reach for the SKYY Jul. 28, 2017 by Student Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to Read More
Missing: Taco Bell’s Social Media Nov. 3, 2014 by Student Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations Read More
Snapchat Your Story Oct. 13, 2014 by Connor Fox and Katie Foster Howard Snapchat breaks all the marketing rules. So why are top brands using it to reach millions of millennials? Read More
Taco Bell Clowns Around with the McDonalds Apr. 7, 2014 by Student Posted: April 7, 2014, 2:06 p.m. by Jonae Shaw. There’s been a lot of talk about Taco Bell’s recent ad campaign to promote its Read More
Messages You Can’t Forget Oct. 3, 2013 by Student Posted At: October 3, 2013 11:40 a.m. by Courtney Cox What’s the first thing you think of when you hear Lady Gaga’s new single Read More
Free Giveaways!!! Nov. 5, 2008 by Tracy Sims Who doesn’t love freebies?! We all do, whether it’s a pencil, bumper sticker or food. There is no better way to win over people Read More