Published on April 4, 2024, 6:05 p.m. by Anne Smith. You’ve probably fallen for April Fools’ jokes played on you by a friend or family member, but were you pranked by a brand this year? The concept of brands partaking in April Fools’ Day is
Published on November 8, 2021 at 8:00 p.m. by Alyssa Thomas. The World Series is an ideal time for companies to capitalize on brand promotion and consumer relationship-building opportunities. Companies like Taco Bell and FTX created campaigns to increase engagement with Major League Baseball (MLB) fans. Some of the
Published on October 3, 2019, at 11:00 p.m. by Ashby Brown. Taco Bell, the bold, in-your-face brand that everyone either loves or loves to hate, does more than serve deliciously cheap, Mexican-inspired food. The brand repeatedly engages its target audience in new, interesting ways. Not
Published on July 28, 2017, at 10:27 a.m. by Briana Borcic. There I was, a Colorado girl who thought I would be able to swing right into the culture that is grits, fried chicken, cowboy boots and all things Dixieland Delight. I sat in my
Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to
Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official
Posted: April 7, 2014, 2:06 p.m. by Jonae Shaw. There’s been a lot of talk about Taco Bell’s recent ad campaign to promote its new breakfast menu. However, people aren’t chatting about what you’d expect. Yes, Taco Bell launching a breakfast menu is buzzworthy, but
Posted At: October 3, 2013 11:40 a.m. by Courtney Cox What’s the first thing you think of when you hear Lady Gaga’s new single “Applause?” For me, it’s human-sized hamsters wearing suits and sunglasses, closing the door of their bright green Kia Soul and turning
Who doesn’t love freebies?! We all do, whether it’s a pencil, bumper sticker or food. There is no better way to win over people than with free stuff. Offering anything free is a sure fire way to draw attention too. That’s what several companies did
