Weaponized Words and the Battle for Reputation
Smear campaigns use strategic messaging and social media to damage reputations, highlighting ethical challenges and the importance of transparency, preparation and responsible public relations.
The Big Apple or Music City
Published April 10, 2020 at 4:46 p.m. by Allie Rose. Choosing where to live after college is not limited to the time period right
PR Lessons cc: Tim Riggins
Posted: January 16, 2015, 11:57 a.m. by Rachel Uniatowski. “Friday Night Lights” is a show about a football-crazed town in Texas with a lot
Heather Harder: A Thoughtful Leader
What does it take to lead the nation’s largest PR student organization? PRSSA National President Heather Harder reveals the power of involvement.
CSR: Sports Edition
Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s
Sports Brands’ Superfans
Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe
An Uber Mistake
Posted: November 5, 2014, 7:51 p.m. by Amber Patterson. Uber burst on the scene in 2010 in San Francisco, California, as the brain child
In the Fast Lane to a Career
Posted: October 27, 2014, 2:15 p.m. by Doug Killough & Michelle Pierce. It’s 2014 and everyone is going green. If you are not, you
Endorse Me, Endorse Me Not
Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning,
More Than Just Food
Posted: October 6, 2014, 2:13 p.m. by Amber Patterson. Restaurants are dreams turned into serious business for today’s chefs. They are learning that it