We’re So Obsessed…And PR Loves Us!
From watch parties to viral fan theories, audience obsession transforms viewers into active participants, showing how entertainment can shape behavior and influence public relations
Reboots, Reunions and Results
Reunion specials revive beloved shows like Friends and Hannah Montana, leveraging nostalgia to boost viewership, engagement, and media attention across generations.
Poppi’s Poppin’ PR
Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a
The PR Brilliance of “Soy Georgina”
Published on April 5, 2023, at 6:40 p.m. by Olivia Esquivel. Georgina Rodriguez may be known as the partner of the most famous soccer player
Katie Gatti Tassin: Leading the Way to a Financially Literate Future
Katie Tassin leveraged PR skills to create “Money with Katie,” educating women on personal finance while building a thriving, authentic brand.
Internships: The Unspoken Truth of Breaking into the PR World
Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and
TikTok Takeover
Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on
From “19” to “30”: Adele’s Latest PR Strategy
Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album
The Social Media Blackout
The outage affected people of all fields and career paths — especially public relations professionals.
PR Meets the Pharmaceutical Industry: Pfizer’s Rebranding
Published on October 6, 2021, at 7:47 p.m. by Evvy Lusco. When the pharmaceutical company Pfizer comes to mind, many people immediately associate it with