The Merry-Go-Round of Agency Life
PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.
Chords & Contracts: The PR Choreography of Jukebox Musicals
Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have
How to Successfully Break In with Geno Schellenberger
Geno Schellenberger, 21, is a Gen Z PR innovator, founding Breaking and Entering Media, inspiring communicators through podcasting, networking, and industry mentorship.
Disney Knows Best: Disney100 on TikTok
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact,
From Alabama to the Big Apple
Amanda Le, an ambitious Alabama native, leveraged PR, internships, and networking to thrive in NYC as Hearst’s sales planner.
The Importance of a Digital Portfolio in the PR Industry
Creating a portfolio has become a necessity for anybody pursuing a career in communications.
The PR of Mental Health Buzzwords
Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You
“You’ve Got a Friend in Me”: How the NFL Introduced Football to a New Target Market
Published on October 17, 2023, 3:30 p.m.by Alison Reed. Oftentimes, the first advice you will get from any public relations professional is to have
Data Storytelling: The Key to Presenting Data to Clients
The foundation of a successful PR campaign is built upon data storytelling and strategy.
From Strategies to Singles
Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it