The Merry-Go-Round of Agency Life
PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.
Putting the Puzzle Pieces Together: A Brianna Murphy Profile
Brianna Murphy found her PR niche in research and consulting by embracing opportunities, cultivating soft skills, networking strategically, and continuously learning and growing professionally.
Maret Montanari: An Emerging PR Trailblazer
Young PR leader Maret Montanari blends agency work and mentorship, guiding emerging professionals while building her own career.
Transitioning from Student-Run Agencies to Professional Agencies
Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at
Communications for Good: The Nonprofit Industry
Published on March 12, 2021, at 2:51 p.m. by Maggie Palmer. Approximately 1.56 million nonprofit organizations exist in the United States today. In an online world constantly
Home From College: How One Startup Is Helping College Students Kickstart Their Careers
Published on February 19, 2021, at 5:48 p.m. by Bella Valentini. Last spring as COVID-19 spread rapidly across the country, college students unexpectedly packed their
Take a Bite Out of This: Communications Lessons You Can Learn from “Shark Tank”
Shark Tank inspired exercises teach students that execution and first impressions matter more than perfect wording in communication practice settings
A Collaborative Effort: Advancing Ethics in Public Relations
Published on November 7, 2018, at 4:25 p.m. by Anna Claire Toxey. Using terms such as “spin” and “propaganda” to describe the work of
Standing Out in PR at the National Level
Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you
A Balancing Act: Perfecting Personal Brands
In a crowded job market, standing out is everything. Here’s how personal branding gives you the edge.