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Transitioning from Student-Run Agencies to Professional Agencies

Transitioning from Student-Run Agencies to Professional Agencies

Published on October 18, 2021 at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience

Communications for Good: The Nonprofit Industry

Communications for Good: The Nonprofit Industry

Published on March 12, 2021, at 2:51 p.m. by Maggie Palmer. Approximately 1.56 million nonprofit organizations exist in the United States today. In an online world constantly inundated with new information, it’s important that their messages are crafted effectively, both to serve their communities and keep their organizations

A Collaborative Effort: Advancing Ethics in Public Relations

A Collaborative Effort: Advancing Ethics in Public Relations

Published on November 7, 2018, at 4:25 p.m. by Anna Claire Toxey. Using terms such as “spin” and “propaganda” to describe the work of public relations practitioners is common practice among many people today. The negative connotations associated with these words often tarnish the reputation

Standing Out in PR at the National Level

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations. I never would’ve guessed it,” Maret Montanari said. As the

A Balancing Act: Perfecting Personal Brands

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals

Student-Run Integrated Communication Firms Must Become the Norm

Student-Run Integrated Communication Firms Must Become the Norm

Published on November 3, 2017, at 9:07 p.m. by Mallory McDonald. The public relations industry continues to expand, and the hiring process has become even more competitive. Students with the most real-world experience will have an advantage at getting a job in the field. To

The Drive Behind the Dream

The Drive Behind the Dream

Published on April 10, 2017, at 8:22 a.m. by Tristen Gell. “All our dreams can come true if we have the courage to pursue them.” — Walt Disney  The Walt Disney Company teaches children to dream big. From a young age, Alyse Goodwin had a

Our Future’s Most Promising

Our Future’s Most Promising

Published on April 5, 2017, at 1:20 p.m. by Kahla Anderson. The American Advertising Federation awards the “Most Promising MultiCultural Student” award (MPMS) every year to the top 50 students in the country. Students can be advertising or public relations majors. The program consists of

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