brand endorsements Archives - Platform Magazine

And the Fan-Brand Engagement Goes Wild

November 18, 2016

Published on November 18, 2016, at 8:39 a.m. by Lynn Brantley. I recently traveled to Chicago, Illinois, during the midst of the Major League Baseball (MLB) World Series where the Chicago Cubs battled the Cleveland Indians for their first championship title since 1908. As I approached

Endorse Me, Endorse Me Not

October 26, 2014

Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning, constantly try to make their products stand out from others. Thus, when a company uses the alliance of an athlete to

Skip links