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Across the Pond: Europeans’ View of the American College Brand

Across the Pond: Europeans’ View of the American College Brand

Published on February 28, 2022, at 11:05 p.m.by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Published on April 21, 2021 at 10:00 p.m. by Mattie Naman. Alabama is home to some of the United States’ greatest treasures such as college football, Mardi Gras, the beach and NASA’s U.S. Space & Rocket Center. Tourists travel far and wide to experience all that

How to Succeed: Sports PR Edition

How to Succeed: Sports PR Edition

Published on April 17, 2020, at 7:03 p.m. by Jordan Axel. When it comes to working in the sports industry, many chose a major related to sports due to their passion for the game. But when it comes to building a successful career, or even

The Sunny Side of Social Distancing

The Sunny Side of Social Distancing

Published on April 1, 2020, at 6:51 p.m. by Charlotte Arnold. We are living in an unprecedented time. In the wake of COVID-19, people across the globe find themselves quarantined in their homes. Due to government mandates and moral reasons, people are social distancing to slow

Astros PR — Step Up to the Plate

Astros PR — Step Up to the Plate

Published on March 2, 2020, at 8:54 p.m. by Charlotte Arnold. Major League Baseball spring training games kicked off last weekend. What should be a happy day reminded one fanbase only of past betrayal. The Houston Astros were not-so-warmly welcomed back to their first game

Making the World a Better Place Through Marketing and Communications

Making the World a Better Place Through Marketing and Communications

Published on February 27, 2020, at 7:48 p.m. by Hannah Fogus. According to PRSA, the official definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” What if that relationship could directly save people’s lives? In

Standing Out in PR at the National Level

Standing Out in PR at the National Level

Published on April 13, 2018, at 6:32 p.m. by Halle Russo. “If you had asked me four years ago, I would’ve laughed if you told me that I was going to major in public relations. I never would’ve guessed it,” Maret Montanari said. As the

6 New Year’s Resolutions for PR Students

6 New Year’s Resolutions for PR Students

Published on January 22, 2018, at 11:25 a.m. by Brooke Bailey. Happy 2018! With the new year comes new opportunities to reevaluate your goals and to set a brand new path for the coming months. If you’re looking to change up your resolutions this year

Branding the American College Experience

Branding the American College Experience

Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek organization to which one belonged, or a vision of an

Graphic Design Cheat Sheet for PR Practitioners

Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals on their social media pages, email newsletters and websites is

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