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Graphic Design Cheat Sheet for PR Practitioners

Graphic Design Cheat Sheet for PR Practitioners

Published on December 6, 2017, at 10:39 a.m. by Brooke Bailey. With contemporary communication moving more and more digital and markets becoming more and more crowded, the necessity for organizations to constantly post stunning visuals on their social media pages, email newsletters and websites is

The Pros and Cons of “Going Viral”

The Pros and Cons of “Going Viral”

Published on June 6, 2017, at 8:04 a.m. by Kayla Sullivan. The infectious laughter of “Chewbacca Mom,” the clever add-ins for “Salt Bae” to sprinkle and the new phrase “cash me ousside” are all considered viral social media content. These three examples have become recognizable

Keyword: Transparency

Keyword: Transparency

Published on May 25, 2017, at10:23 a.m. by Kayla Sullivan. Tuscaloosa, a city with three colleges, has been no stranger to negative events involving police officers. The in-custody death of Anthony Ware, the shooting of a man suffering from a mental illness and tazing of students

Our Future’s Most Promising

Our Future’s Most Promising

Published on April 5, 2017, at 1:20 p.m. by Kahla Anderson. The American Advertising Federation awards the “Most Promising MultiCultural Student” award (MPMS) every year to the top 50 students in the country. Students can be advertising or public relations majors. The program consists of

Where Legends Are Made

Where Legends Are Made

Published on October 31, 2016, at 12:08 p.m. By Melody Schmidt As more and more students apply to schools across the country and the recruitment process becomes increasingly competitive, universities have had to find new ways to stand out. Some schools have chosen to focus

Touchdown, Academics!

Touchdown, Academics!

Published on March 2, 2016, at 5:30 p.m. by Mackenzie Ross. As football fans, alumni and students stepped off the plane at the Phoenix airport before the 2016 College Football Playoff National Championship. A large billboard greeted them with the words, “Roll Phoenix Roll.” This

The Evolving Role of the News

The Evolving Role of the News

Posted on February 2, 2016, at 5:45 p.m. by Hayley Kilgo. Long gone are the days when reading a newspaper and turning on the television were the only ways people could find out the latest news around the world. Today, it’s as easy as powering

Morgan Aceino: Work Hard, Play Harder

Morgan Aceino: Work Hard, Play Harder

Posted: May 12, 2015, 9:27 a.m. by Esther Workman. The best ideas hit you when you least expect it. For The University of Alabama’s Ad Team Account Executive Morgan Aceino and Art Director Matt Williams, it happened in a parking lot at 1 a.m. in

The Key Player: Dr. Kenon A. Brown

The Key Player: Dr. Kenon A. Brown

Posted: March 16, 2015, 10:49 a.m. by Annslee Wilson. In today’s public relations industry, some practitioners do not believe that academic research is a valuable resource. Crisis management research, in particular, is often overlooked as a key player in providing practitioners the best practices used

PRsonalities

PRsonalities

Posted: March 16, 2015, 10:49 a.m. by Kaitlin Goins. Sitting in Dr. Meg Lamme’s advertising and public relations management graduate course a few weeks ago, you would have found 10 students staring intently at our professor as she quickly wrote words on the whiteboard during

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