Posted: October 24, 2014, 11:05 a.m.
by Michelle Pierce.
Life is all about creating those moments that will last a lifetime – it’s about leaving your mark. It’s about showcasing your creativity while discovering who you truly are.
We all have different personalities, interests and goals, and we all choose to express ourselves in our own unique ways. So why not, in a way that will leave a permanent impression?
The iconic Sharpie marker gives its customers the chance to do just that. A chance to create our own masterpiece — to “uncap what’s inside.”
Beginning in 1964, Sharpie became the first pen-style permanent marker. Over time the brand has grown and created new products such as the liquid pencil and fine point pen, which “propelled Sharpie from the largest marker brand to the largest writing brand in North America.”
Rather than just selling its product, Sharpie sells what it can do. It has turned the plain permanent marker into a marker that can design the unimaginable. It utilizes social media outlets such as Facebook, Instagram, Twitter, YouTube and Pinterest to showcase the creative ways a Sharpie can be used. Sharpie’s Pinterest page offers a variety of boards ranging from wedding ideas to “DIY projects to D.I.E for.”
The simple marker has the ability to transform cracks on the back of an iPhone into a geometrical rainbow, a blank piece of paper into a piece of artwork or an old pair of sneakers into the hottest kicks in town.
According to its website, “Today, Sharpie stands for far more than just markers. It’s the brand that stands up for self-expression.”
Through social media, Sharpie continues to make its audience the center of attention by highlighting their designs, inventions and creations. The signature permanent marker makes leaving your mark possible anytime, anywhere. Where will you leave yours?