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Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique

How to Pitch Yourself to the Sports Industry

How to Pitch Yourself to the Sports Industry

Published on May 4, 2022, at 5:54 p.m. by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion

“Your Network is Your Net Worth”: How to Become a Meaningful Connector

“Your Network is Your Net Worth”: How to Become a Meaningful Connector

Published on February 12, 2021, at 2:25 p.m.by Emma Tracey, Guest Contributor. The thought of graduating and entering the workforce can sound paralyzing given the current state of our world. Pew Research found that the unemployment rate in the U.S. rose higher during the first three months

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

Leveling The Playing Field

Leveling The Playing Field

Published on April 9, 2020, at 7:39 p.m. by Macy Krauthamer. Sports are a fantastic way to socialize. They have a special ability to bring people together, regardless of race, age, religion, socio-economic class or gender. That said, women make up nearly half of the

Delivering Miles of Smiles

Delivering Miles of Smiles

Published on April 1, 2020, at 7:27 p.m. Published by Hannah Fogus. Picture this. You just graduated college, and it’s time to embark on a new journey — a journey that involves driving a 27-by-11-foot tall hot dog on wheels around the country for a

Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

Yes, You Can Be a Mentor Too

Yes, You Can Be a Mentor Too

Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not have anything to bring to the table yet. Without any real work experience in the corporate world or agency life, what

Girl Boss, Meet Girlboss

Girl Boss, Meet Girlboss

Published on December 7, 2019, at 12:50 p.m. by Zoie Mestayer. As we progress further into the digital age, it is clear that the days of finding your next job, employee or collaborator through the classified section are swiftly coming to an end. According to

How to Differentiate Yourself from Your Peers

How to Differentiate Yourself from Your Peers

Published on September 24, 2019, at 10:34 a.m. by Justine Groeber. Picture this: You’re quickly nearing graduation and job interviews are looming. You’re involved in several extracurriculars and you study hard, but you are still looking for more that will set you apart. If you’re

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