Leaders of Change: Lessons from 2018’s Best Rebrands
Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While
Uber: Driving the Future
Uber didn’t just change transportation—it changed PR strategy. Here’s how it built a brand people talk about.
Uber Takes a Bite out of The Big Apple
Posted on September 3, 2015 at 1:30 p.m. by Tatum Roessler. Uber has made headlines since its debut, some highlighting the controversy of the
An Uber Mistake
Posted: November 5, 2014, 7:51 p.m. by Amber Patterson. Uber burst on the scene in 2010 in San Francisco, California, as the brain child