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Leaders of Change: Lessons from 2018’s Best Rebrands

Leaders of Change: Lessons from 2018’s Best Rebrands

Published on September 21, 2018, at 3:20 p.m. by Anna Claire Toxey. It’s no secret that changing a brand can oftentimes be controversial. While some view it as an opportunity for renewal and growth, others see it as a company losing touch with its long-held

Uber: Driving the Future

Uber: Driving the Future

Posted on September 30, 2016, at 3:50 p.m. by Nicole Morgan. It’s a busy Thursday night in Fayetteville, Arkansas, and Rich Moran is fueling up his Nissan Xterra to start his shift as an Uber driver. Once his tank is full, he taps onto the

Uber Takes a Bite out of The Big Apple

Uber Takes a Bite out of The Big Apple

Posted on September 3, 2015 at 1:30 p.m. by Tatum Roessler. Uber has made headlines since its debut, some highlighting the controversy of the company and others focusing on the social good the company did.  Most recently, the company took on New York City and

An Uber Mistake

An Uber Mistake

Posted: November 5, 2014, 7:51 p.m. by Amber Patterson. Uber burst on the scene in 2010 in San Francisco, California, as the brain child of Garret Camp and Travis Kalanick. It has been a crazy ride ever since. The two entrepreneurs simply wanted to tackle

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