“The Social Dilemma” Becomes PR’s Dilemma
Published on September 28, 2020, at 8:30 p.m. by Katey Quinn. As I watched the Netflix documentary “The Social Dilemma,” I was
“Easy, Breezy, Beautiful” and Gender-Inclusive
Published on September 25, 2020, at 3:21 p.m. by Allison Cohen. “Easy, Breezy, Beautiful, CoverGirl” … This slogan, from “CoverGirl,”:https://www.covergirl.com/ is rarely
The Power of Rebranding
Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying
Brands Crack Open a New RTD Experience
Published on October 9, 2020, at 8:45 a.m. by Grace Evans. Think back to a time when White Claws didn’t exist. When
“It’s Lit!” Is the New “I’m Lovin’ It”
Published on September 18, 2020, at 8:50 p.m. by Emily Safron.
SickTok: PR Lessons Universities Learned in Campus Reopenings
Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19,
TikTok: A Platform for Influence
Published on September 15, 2020, at 5 p.m. by Katelyn Lambert. It is no secret that TikTok is becoming the biggest social
Big Ten and Pac-12: Conference Communications Catastrophe
Published on September 14, 2020, at 10:15 p.m. by Bailey Broughton. In college towns across America, students are undergoing thorough testing, screening
Rebranding the Female Marine: My Personal Story
Published on September 10, 2020, at 9:30 p.m. by Tralene Hunston. “The Few, The Proud, The Marines” … but does this slogan
From Influencers to Entrepreneurs
Published on September 9, 2020, at 12:47 p.m. by Olivia Carroll Social media influencers have taken over the landscape of advertising. In