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Behind the 123.7 Million Super Bowl Views

Behind the 123.7 Million Super Bowl Views

Published on February 19, 2024, 5:51 p.m.by Stephanie Smith. In case you haven’t heard, Super Bowl LVIII just became the most watched broadcast of all time with an astounding 123.7 million viewers, making it the most watched since the moon landing. The Kansas City Chiefs secured a thrilling

Travis and Taylor: Power Couple or PR Stunt?

Travis and Taylor: Power Couple or PR Stunt?

Published on October 5, 2023, 1:08 p.m.by Kat Weir.  Fans of football and music have erupted after rumors that Travis Kelce and Taylor Swift have allegedly started dating. Travis Kelce, a tight end for the Kansas City Chiefs, has been a big name in football since he

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Taylor Swift’s Eras Tour: How to Market Like a Mastermind

Published on September 29, 2023, 5:02 p.m.by Katherine Williams.  From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The Eras tour is the marketing we all deserve. Swift’s innovative tour has enhanced her reputation in the music industry and celebrated her

Ticketmaster: Monopolizing a Bad Reputation

Ticketmaster: Monopolizing a Bad Reputation

  Published on September 20, 2023, at 4:43 p.m.by Chloe Petro. “Building the technology and service to seamlessly connect fans with events they love is our passion. We are relentless in our pursuit to develop the innovations that will unlock unforgettable experiences for fans,” said

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Reaching a Fever Pitch: The Hailey Bieber-Selena Gomez Drama

Published on April 10, 2023, at 11:06 p.m.by Alaina McDuffie.  Kanye West versus Taylor Swift. Lea Michele versus the entire cast of “Glee.” Amber Heard versus Johnny Depp. It should come as no surprise that celebrity feuds have been a staple of the entertainment industry for decades. From social media

Taylor Swift Knows Her Brand “All Too Well”

Taylor Swift Knows Her Brand “All Too Well”

Published on January 31, 2022, at 10:49 a.m. by Gabrielle Jolly. It feels like 2012 again with songs like “22” and “I Knew You Were Trouble” listed on the top music charts of 2021. Famous singer and songwriter Taylor Swift has once again become the talk of the music

Successful PR in the Music Industry (Taylor’s Version)

Successful PR in the Music Industry (Taylor’s Version)

Published on April 7, 2021 at 4:23 p.m.  by Lawson Colgate. “There is nothing I do better than revenge” is more than a simple line from Taylor Swift’s 2010 album, “Speak Now.” Although “Better Than Revenge” was written in terms of a romantic relationship, these words speak

The Power of Rebranding

The Power of Rebranding

Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used

“Miss Americana” & the Publicist

“Miss Americana” & the Publicist

Who Is Tree Paine? The Publicist Behind Taylor Swift Published on February 17, 2020, at 9:22 p.m. by Emily Greco. This month, Taylor Swift released her documentary Miss Americana, which followed Swift’s rise to fame and the obstacles she encountered along the way. The film

The New Normal: Politicians Getting Social

The New Normal: Politicians Getting Social

Published on October 23, 2018, at 10:45 a.m. by Reagin Edwards. We live in a time when everything is shared on social media. More than 10 years ago, Twitter started making its debut, Snapchat didn’t even exist, and Instagram became merely a thought inside its

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