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The Power of Rebranding

The Power of Rebranding

Published on September 23, 2020, at 7:15 p.m. by Caroline Ladd. Celebrities are constantly rebranding themselves for many reasons, such as staying relevant in the entertainment industry or highlighting their own personal growth. Taylor Swift has become the master of rebranding herself. She has used

“Miss Americana” & the Publicist

“Miss Americana” & the Publicist

Who Is Tree Paine? The Publicist Behind Taylor Swift Published on February 17, 2020, at 9:22 p.m. by Emily Greco. This month, Taylor Swift released her documentary Miss Americana, which followed Swift’s rise to fame and the obstacles she encountered along the way. The film

The New Normal: Politicians Getting Social

The New Normal: Politicians Getting Social

Published on October 23, 2018, at 10:45 a.m. by Reagin Edwards. We live in a time when everything is shared on social media. More than 10 years ago, Twitter started making its debut, Snapchat didn’t even exist, and Instagram became merely a thought inside its

Celebrity Feud or Publicity Stunt?

Celebrity Feud or Publicity Stunt?

Published on Sept. 29, 2017 at 7:44 p.m. by Lexi McKenzie. Celebrity feuds have been around for decades — the first and most infamous clash occurring between Bette Davis and Joan Crawford. Most recently, the feud between Katy Perry and Taylor Swift has dominated headlines; Nicki

What Did She Do? A Look at Taylor Swift’s Promotion Strategies

What Did She Do? A Look at Taylor Swift’s Promotion Strategies

Published on Sept. 29, 2017 at 5:12 p.m. by Mallory McDonald & Hope Todd. What Did She Just Do? A Look at Taylor Swift’s Promotion Strategies In the music industry, certain singers fade away after one single, while others become trailblazers setting the tone for

Taylor Takes a Tumble

Taylor Takes a Tumble

Published on August 29, 2016, at 4:31 p.m. by Kenzie Winn. After watching Taylor Swift fall on a treadmill in a recent Apple Music advertisement, I could not help but cringe. Don’t get me wrong — Swift is great, but I can confidently say that I’ve

She Has 10 Grammys, He Is $53 million in Debt

She Has 10 Grammys, He Is $53 million in Debt

Posted on March 7, 2016, at 7:00 p.m. by Hannah MacInnis. Image is everything. Whether you are walking down the runway or walking down the street, there is always someone looking at you. When in the spotlight, those looks are multiplied by millions. Public relations

Lady Gaga’s Cinderella Story

Lady Gaga’s Cinderella Story

Posted: March 16, 2015, 10:51 a.m. by Kaitlin Goins. Lady Gaga may have been born this way, but I can’t read her poker face. After her Oscars performance, she’s on the edge of glory with plenty of applause. Props to whoever dreamed up the Lady

The New Rhythm of Music PR

The New Rhythm of Music PR

Posted: March 16, 2015, 10:10 a.m. by Mackensie Henderson. After years of plummeting sales numbers, the music industry has taken to its key players to amass more publicity. Between Justin Timberlake’s success in bringing back vinyl records and Beyoncé’s innovative method of releasing an album, the

TS: Beyond the Music

TS: Beyond the Music

Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or

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