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Editor Biographies, Spring 2020

Charlotte Arnold Editor/Writer Hometown: Lexington, Kentucky Major/Minor: Public Relations and Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event Coordinator — Henry Clay

From Influencers to Entrepreneurs

From Influencers to Entrepreneurs

Published on September 9, 2020, at 12:47 p.m. by Olivia Carroll Social media influencers have taken over the landscape of advertising. In the past few years, the advertising industry has expanded to include influencer marketing agencies, representation and communication tactics on how best to use

Internal Crisis Communication

Internal Crisis Communication

Published on April 29, 2020, at 5:46 p.m. by Olivia Carroll. In a time of crisis, many companies immediately think of how to reassure their stockholders, clients and industry partners. However, it is just as important, if not more important, to first think of the

Judging a Book by Its Social Media

Judging a Book by Its Social Media

Published on April 7, 2020, at 6:10 p.m. by Olivia Carroll. I close the back cover of my newest read, “Red Queen,” and open up Instagram to see what the author, Victoria Aveyard, is up to today. Aveyard has a following of 154,000 followers on

What “Little Women” Teaches Us About Rebranding

What “Little Women” Teaches Us About Rebranding

Published on March 9, 2020, at 8:53 p.m. by Olivia Carroll. Greta Gerwig’s adaptation of “Little Women” took the world by storm. The film reshapes the classic story of the March sisters — Meg, Jo, Amy and Beth — from a book that walks the

Hospitality Industry Spotlight: Hannah Schneider, BRND House

Hospitality Industry Spotlight: Hannah Schneider, BRND House

Published on February 28, 2020, at by Olivia Carroll. For Hannah Schneider, failure has never been a mark of disappointment. Each new venture, no matter the outcome, was a new experience that fostered growth to help the next attempt to succeed. As the founder of

Political Influencers: The Next Step in Political PR

Political Influencers: The Next Step in Political PR

Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in

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