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The Art and Science of Rebranding

The Art and Science of Rebranding

Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets

Dunkin’ Runs on Social Media

Dunkin’ Runs on Social Media

Published on July 26, 2021, at 12:26 p.m.by Lawson Colgate. America runs on Dunkin’, and so do 36 other countries. Dunkin’, previously referred to as Dunkin’ Donuts, is known around the world for its baked goods and coffee. Rainbow sprinkled donuts and hazelnut lattes aren’t the

TikTok: A Platform for Influence

TikTok: A Platform for Influence

Published on September 15, 2020, at 5 p.m. by Katelyn Lambert. It is no secret that TikTok is becoming the biggest social media platform in the world. The app itself is generating 500 million active users monthly. With success at this magnitude, brands and musicians have started

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