The Social Media Blackout
The outage affected people of all fields and career paths — especially public relations professionals.
Editor Biographies, Fall 2020
Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor
Four Tools that Helped Small Businesses Persevere in a Pandemic
Published on January 27, 2021, at 1:47 p.m.by Kathleen McManus. When many states across the U.S. faced lockdown and stay-at-home orders in mid-March, small-business
Ratatouille: The Musical of TikTok’s Dream
Published on January 9, 2021, at 2:15 p.m.by Kathleen McManus. Disney Pixar movies are household names, and many have been further developed into sequels
Not Just a Pretty Picture: The Business of Influencing
Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to
SickTok: PR Lessons Universities Learned in Campus Reopenings
Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they
How Social Media Influencers Changed Blogging Forever
Anyone can post—but not everyone influences. What separates real influencers from the rest?