Published on October 26, 2021, at 5:32 p.m.by Elise Luoma. Social media giants Instagram, Facebook and WhatsApp suddenly went “dark” during an outage on Oct. 4, 2021. The six-hour “blackout” compromised business operations and hindered companies’ ability to use these social media platforms as their
Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event
Published on January 27, 2021, at 1:47 p.m.by Kathleen McManus. When many states across the U.S. faced lockdown and stay-at-home orders in mid-March, small-business owners faced the question, “What’s next?” As physical storefronts closed and consumers stayed home, small businesses were challenged with connecting to
Published on January 9, 2021, at 2:15 p.m.by Kathleen McManus. Disney Pixar movies are household names, and many have been further developed into sequels and attractions at the Disney resorts years after release. “Toy Story,” “Finding Nemo” and “Monsters, Inc.” are a few that have
Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to connect with consumers. According to Omnicore, 500,000 influencers are active on Instagram in 2020. In a saturated market, influencers must work smarter
Published on September 18, 2020, at 9:51 a.m. by Kathleen McManus. As universities prepared to isolate students who tested positive for COVID-19, did they anticipate how students would use social media? Students immediately shared a steady stream of content on TikTok For You pages and Twitter feeds about life
Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a college degree in it. But, what does being a social
