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The Perception of Deception

The Perception of Deception

Published on February 23, 2023, at 3:00 p.m. by Emilia Ciezadlo. We’ve all seen those commercials where makeup products seem to magically vanish every pore on someone’s face. We want it to be true, but deep down we know it’s all posing, camera angles and

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Dunkin’ x e.l.f. Cosmetics: Sweet Success

Published on July 13, 2022, 9:12 a.m. by Morgan Keel. In the past year, several well-known companies have expanded their product lines in interesting ways. For example, take Oscar Mayer venturing into skincare with its bologna-inspired sheet mask. Now, another brand has made an unusual jump

R.e.m. beauty: How Ariana Grande Has Fans Dreaming About Her New Makeup Line

R.e.m. beauty: How Ariana Grande Has Fans Dreaming About Her New Makeup Line

Published on October 20, 2021 at 8:12 p.m. by Mallory Westry. Although tiny, singer Ariana Grande is surely living up to her last name with her latest career move. Grande’s new makeup line, r.e.m. beauty, has acquired over 800,000 Instagram followers since its first post a month and a

Chipotle Meets Makeup — A Seemingly Unlikely Duo

Chipotle Meets Makeup — A Seemingly Unlikely Duo

Published on March 24, 2021, at 6:15 p.m.  by Caroline Robinson. Food and makeup may seem like an uncommon duo, and usually, they would be. However, Chipotle Mexican Grill and e.l.f. Cosmetics have partnered to create a colorful limited-edition eye-shadow palette, Make It Hot lip gloss

How HBO’s “Euphoria” Has Caused a Makeup Movement

How HBO’s “Euphoria” Has Caused a Makeup Movement

Published on February 18, 2021, at 11:09 a.m.by Mikaela Weis. Since the beginning of the beauty industry, there have been trends that people actively follow. From the minimalist makeup in the 90s to bold brows and winged eyeliner in the early 2010s, people are obsessed

“Easy, Breezy, Beautiful” and Gender-Inclusive

“Easy, Breezy, Beautiful” and Gender-Inclusive

Published on September 25, 2020, at 3:21 p.m. by Allison Cohen. “Easy, Breezy, Beautiful, CoverGirl” … This slogan, from “CoverGirl,”:https://www.covergirl.com/ is rarely used by the brand these days, even though it has been used to identify the brand for decades. This change could be because

The Glossier Effect

The Glossier Effect

Published on November 5, 2019, at 8:20 p.m. by Christina Guyton. My pink-obsessed roommate runs to the front door to gather yet another on-brand delivery: her long-awaited, limited-edition Glossier sweatshirt. This loyal fan has almost every skincare and beauty product by the millennial pink beauty

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