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How HBO’s “Euphoria” Has Caused a Makeup Movement

Published on February 18, 2021, at 11:09 a.m.
by Mikaela Weis.

Since the beginning of the beauty industry, there have been trends that people actively follow. From the minimalist makeup in the 90s to bold brows and winged eyeliner in the early 2010s, people are obsessed with the latest trends. HBO’s “Euphoria” has caused a flood of new makeup creations, from fashion runways to your Instagram feed.

“Euphoria” first came to HBO’s streaming platform on June 16, 2019. The show is set in high school and follows a few girls with very distinct personal styles. From Maddy’s rhinestones to Jules’ colorful eyeliner, the show’s makeup artist Doniella Davy made these looks hard to resist.

While the makeup looks in the show may be a little much for some, a lot of fans have decided to recreate their own versions. These types of looks are usually reserved for high-end runways and red carpets, but now you can see teens on the street sporting rhinestones at any time of day.

Although the show may be one of the reasons that these looks have become more mainstream, Davy said she pulled inspiration from real-life teens and social media to create the iconic looks sported on the show.

“Euphoria” has taken a unique angle with makeup in television. In most shows, the characters’ makeup doesn’t make much of an impression. You can tell the actresses are wearing it, but it doesn’t stand out much. Davy has taken makeup to a new level, using it to develop the characters.

Photo by Jake Pearson on Unsplash

A major contributor to this makeup craze, other than the show itself, is the makeup community across social media platforms, specifically on TikTok. TikTok is full of trends that encourage people to recreate looks on their own. All of these artists help inspire confidence within the beauty community to wear these trendy looks — which would have been considered outrageous before — casually to the grocery store or school. Makeup artists on TikTok recreate looks directly from the show or even create their own looks inspired by those seen on TV. Some even go as far as buying the specific glitter used in the show to be more accurate.

Makeup trends come and go, but “Euphoria” has definitely made its impact on the beauty community and on a whole generation of teenagers. While some older generations may shy away from the ideas of colorful makeup and gluing crystals to their faces, Gen Zers have conquered them with confidence.

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