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Editor Biographies, Fall 2020

Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event

Shining Brands That Give Back

Shining Brands That Give Back

Published on November 19, 2020, at 8:20 p.m.by Allison Cohen. Jewelry brands that originate from Bangkok, Thailand, to Atlanta, Georgia, are utilizing philanthropic efforts to elevate their brand identities. By advocating for individuals with disabilities and creating alternative job opportunities for women working in Bangkok’s

Would You Like Sprinkles with That Strategy?

Would You Like Sprinkles with That Strategy?

Published on November 9, 2020, at 3:15 p.m. by Allison Cohen. Everyone loves ice cream. Ben & Jerry’s is a leading brand that offers 60 unique flavors with over 600 shops nationwide. Though every flavor is delicious, the company’s pledge to stand up for its

Recycling Eco-Ethics: How Brands Are Staying Sustainable

Recycling Eco-Ethics: How Brands Are Staying Sustainable

Published on October 21, 2020, at 10:05 p.m. by Allison Cohen. The environment affects everyone and is a topic of discussion to which specialists and politicians are bringing more attention. People worldwide are debating how to conserve energy and the best ways to protect the

Helpful Hints for Halloween Branding

Helpful Hints for Halloween Branding

Published on October 12, 2020, at 9:00 p.m. by Allison Cohen. Most people love opening presents on Christmas morning or watching the fireworks on the Fourth of July, but for those who prefer screams over smiles, Halloween is the most wonderful time of the year.

How PR Can Help Shape the Mental Health Conversation

How PR Can Help Shape the Mental Health Conversation

Published on October 1, 2020, at 7:44 p.m. by Allison Cohen Since the medieval ages, mental health has carried negative stigmas, ranging from evil spirits controlling the mind to demons causing erratic behavior. Through the growth in psychological studies over time, science has debunked these

“Easy, Breezy, Beautiful” and Gender-Inclusive

“Easy, Breezy, Beautiful” and Gender-Inclusive

Published on September 25, 2020, at 3:21 p.m. by Allison Cohen. “Easy, Breezy, Beautiful, CoverGirl” … This slogan, from “CoverGirl,”:https://www.covergirl.com/ is rarely used by the brand these days, even though it has been used to identify the brand for decades. This change could be because

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