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Editor Biographies, Fall 2020

Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event

Spotlight: Knight Eady

Spotlight: Knight Eady

Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have

Come on, Sunshine, Get to Work

Come on, Sunshine, Get to Work

Published on November 30, 2020, at 5:10 p.m.by Katelyn Lambert.  When I see the logo for Hello Sunshine, I automatically think of the book club that Reese Witherspoon created, but it turns out the media company is way more than just a book club. Witherspoon’s company has

Ready, Set, Post

Ready, Set, Post

Published on November 13, 2020, at 6:45 p.m. by Katelyn Lambert. Tom Brady’s personal Instagram account has over 6 million more followers than his team, the Tampa Bay Buccaneers. Fans are becoming more loyal to their favorite athletes than to the players’ teams. Social media

Branding Kristalize Jewelry

Branding Kristalize Jewelry

Published on October 29, 2020, at 5:25 p.m. By Katelyn Lambert. “The guy/girl that you know that has the looks of a celebrity, but the heart of a saint” is how Bryce Scruggs, one of two PR marketing managers at Kristalize Jewelry, describes the company’s

How Working from Home Has Changed the PR Work Environment

How Working from Home Has Changed the PR Work Environment

Published on October 8, 2020, at 1:45 p.m. by Katelyn Lambert When the COVID-19 pandemic hit, it seemed like the whole world came to a screeching halt overnight. Businesses automatically started sending their employees home to work remotely. Working from home has now become the

TikTok: A Platform for Influence

TikTok: A Platform for Influence

Published on September 15, 2020, at 5 p.m. by Katelyn Lambert. It is no secret that TikTok is becoming the biggest social media platform in the world. The app itself is generating 500 million active users monthly. With success at this magnitude, brands and musicians have started

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