Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor Society, Accelerated Masters Program, Oakley Society Jobs, Internships & Other Achievements: Promotions and Marketing Intern — LM Communications (Summer 2019), Assistant Event
Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was reserved for sick days. But before this year, few people knew the word “coronavirus,” and
Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and unique brand engagement? The answer is pop-up shops. Pop-ups are one of the newest forms of brand activation that aim to
Published on October 23, 2020, at 12:55 p.m. by Grace Evans If one sliced open public relations, at its core would be communication. It’s is the central tenet of every client meeting, every strategy, every campaign. Without communication, there is no PR, but is there
Published on October 5, 2020, at 8:00 p.m. by Grace Evans. When the United States was rapidly thrown into an indefinite quarantine, there was no premonition of how drastically lives would be affected. After a few weeks of social distancing, people began to focus on
Published on October 1, 2020, at 8:15 p.m. by Grace Evans “The question is, if you don’t believe what you’re saying is important, then who will?” said Duyen Truong, vice president of public relations for Sage Communications. According to Truong, women need to “speak with
Published on October 9, 2020, at 8:45 a.m. by Grace Evans. Think back to a time when White Claws didn’t exist. When the only ready-to-drink, or RTD, coffee option was a bottled Starbucks Frappuccino. When a craving for a canned cocktail could only be met
