Platform Magazine

Grace Evans

Editor Biographies, Fall 2020

Feb. 10, 2021

by Tracy Sims

Charlotte Arnold Marketing Director Hometown: Lexington, Kentucky Majors: Public Relations and Marketing; AMP in Marketing Academic Achievements: President’s List, Cardinal Key Honor Society, Kappa Tau Alpha Honor

Emerging Trends in a Changing PR Industry

Nov. 12, 2020

by Tracy Sims

Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear

Brands Create Poppin’ Consumer Experiences

Nov. 4, 2020

by Tracy Sims

Published on November 3, 2020, at 6:45 p.m. by Grace Evans. What concept blends consumers’ desire for experiences with social media promotion opportunities and

Personal or Professional? Communicating in Today’s Workplace

Oct. 23, 2020

by Tracy Sims

Published on October 23, 2020, at 12:55 p.m. by Grace Evans If one sliced open public relations, at its core would be communication. It’s

Building Brand Loyalty One Workout at a Time

Oct. 6, 2020

by Tracy Sims

Published on October 5, 2020, at 8:00 p.m. by Grace Evans. When the United States was rapidly thrown into an indefinite quarantine, there was

Empowered PR Women Empower Other PR Women

Oct. 2, 2020

by Tracy Sims

Published on October 1, 2020, at 8:15 p.m. by Grace Evans “The question is, if you don’t believe what you’re saying is important, then

Brands Crack Open a New RTD Experience

Sep. 21, 2020

by Tracy Sims

Published on October 9, 2020, at 8:45 a.m. by Grace Evans. Think back to a time when White Claws didn’t exist. When the only

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