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Eighty Eight: From Legacy to Brand Identity

Eighty Eight: From Legacy to Brand Identity

Published on December 1, 2021 at 4:52 p.m. by Alyssa Thomas For a brand to be successful and have meaning to consumers, “establish what your brand represents” and follow through with that meaning. Having a strong, expressive brand presence is what resonates with consumers and

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on

Grab Your Popcorn: HBO Is Keeping Theaters Alive

Grab Your Popcorn: HBO Is Keeping Theaters Alive

Published on February 8, 2021, at 5 p.m.by Rachel Fuller. The popular streaming service HBO Max decided to release its 2021 features on both its streaming site and in theaters. Starting with the release of Christmas Day blockbuster “Wonder Woman 1984,” each new movie release will drop

Three Steps to Building Productive Influencer Relationships

Three Steps to Building Productive Influencer Relationships

Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that

A New Chapter for the Print Industry

A New Chapter for the Print Industry

Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the only way to get your hands on the newest book everyone was talking about was to walk into your local library

How Small Businesses Are Establishing a New Normal

How Small Businesses Are Establishing a New Normal

Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small businesses have faced the brunt of the blow financially. Down the street sits an empty storefront where a thriving local business

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