Eighty Eight: From Legacy to Brand Identity
Published on December 1, 2021 at 4:52 p.m. by Alyssa Thomas For a brand to be successful and have meaning to consumers, “establish what
ASMR Ads: Reaching New Publics One Tingle at a Time
Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after
Grab Your Popcorn: HBO Is Keeping Theaters Alive
Published on February 8, 2021, at 5 p.m.by Rachel Fuller. The popular streaming service HBO Max decided to release its 2021 features on both its streaming
Three Steps to Building Productive Influencer Relationships
Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from
A New Chapter for the Print Industry
Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the
How Small Businesses Are Establishing a New Normal
Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small
“It’s Lit!” Is the New “I’m Lovin’ It”
Published on September 18, 2020, at 8:50 p.m. by Emily Safron. [vc_row][vc_column][vc_column_text]When I first heard about McDonald’s latest campaign with rapper Travis Scott in