The President Stole Your Land (But Not Your PR)

Published on January 11, 2018, at 10:32 a.m. by Hope Runyan. Monday, Dec. 4, 2017: The president of the United States slashes the size of two national monuments in Utah by almost two million acres.…

Your Secret Sauce to That Dream Job

Your Secret Sauce to That Dream Job

Published on December 21, 2017, at 8:12 a.m. by Grace Turner. Forget dropping your application into the black hole that is the corporate job portal, and remember the secret sauce to getting your dream job:…

Not So Short and Tweet

Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of…

Bright Minds in the Windy City

Published on December 7, 2017, at 8:55 a.m. by Maret Montanari. With padfolios and business cards in one hand and a hot cup of coffee in the other, 10 students from The University of Alabama’s Advertising…

Interview Answer Key

Published on December 6, 2017, at 3:14 p.m. by Mallory McDonald. You’re in the waiting room, silently praying that you have prepared all the right answers and are providing all the proper materials. For the…

Video Marketing as a Public Relations Tool

Published on December 4, 2017, at 3:22 p.m. by Kirby Tifverman. According to Forbes, “a third of all the time people spend online is dedicated to watching videos.” Video content is taking over the internet…

Owning Your Personal Brand

Published on November 29, 2017, at 10:06 a.m. by Kirby Tifverman. In the public relations industry, everything (and everyone) is a brand — our favorite sports teams, musicians and even ourselves. If you’re a communications…

A Big Day for Small Things

Published on November 27, 2017, at 5:11 p.m. by Hope Todd. Last week I was sitting in an executive board meeting for The University of Alabama’s PRSSA chapter. Our PRSA liaison, Halle Russo, asked if…

Back Out of Black Friday

Published on November 22, 2017, 3:23 at p.m. by Hope Runyan. No skipping the pumpkin pie. No waiting in lines. No Black Friday shopping. In 2015, outdoor retailer REI  stood up against one of the…

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