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When the Boss Slips Up…
Published on May 21, 2013 at 8:30 a.m. by Lindsey Green. We all make mistakes, and sometimes words come out of our mouths that we immediately regret. However, when the person making the mistake is a big time politician or CEO, it can turn into an instant scandal.
What Makes a Beautiful Campaign?
Posted on April 29, 2013 at 5:00 p.m. by Kaitlyn Honnold. What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are?
The Horsepower of Conversation: IndyC...
Posted At: April 26, 2013 12:04 p.m. by Jessica Ruffin The sun glistened brightly against the clear blue sky, shining upon the shoulders of the pedestrians below. The smell of fresh green grass filled everyone’s noses as they made their way to the track. Armed with lawn chairs, sunglasses and a hunger for a great time, the fans were smiling and ready for another great IndyCar race at Barber Motorsports Park in Birmingham, Ala. – and it was only the Friday practice.
Fake Stories, Real Consequences
Posted at April 24, 2013 at 7:30 p.m. by Grayson Martin.
Prescription for Disaster?
Posted At: April 22, 2013 2:00 p.m. by Haley Clemons.Thanks to social media, medical assistance and diagnoses are coming in the form of posts, tweets and photo comments. Some doctors and patients are even breaking down traditional barriers and heading to social media to friend and follow each other.
Enough Is Enough, JCP
Posted at April 19, 2013 at 2 p.m. by Lindsey Green. Like many Americans, when I think of JCPenney, clearance sales and coupons are the first things that come to mind. For decades, those incentives have been the primary marketing techniques for classic American retailers. So why would someone want to take that identity away?
Lending a Hand to Local Talent: W.C. ...
Posted At: April 17, 2013 2:12 P.M. by Claudia Calhoun The W.C. Handy Music Festival is the pinnacle of summer vacation. Starting around the third week of July, the festival lasts for 10 days and showcases the range of talent that abounds in the area.
Graduation Anxiety
Posted At: April 15, 2013 2:30 P.M. by Katie Sanders. “So what are you going to do after college?” This question plagues every college student from his junior year on.
AT&T Has My ATTention
Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson. AT&T knows how to communicate.
You’re Not Getting My Password!
Posted At: April 10, 2013 2:48 P.M. by Jessica Ruffin. The popularity of social media has skyrocketed over the past several years, with one billion monthly users as of last fall. This popularity has also stimulated a trend of American employers asking potential job candidates for passwords to their personal social media sites. And Americans are not happy.
Success in Simplicity
Posted At: April 8, 2013 1:48 P.M. by Gillian Richard In PR, we strive to make connections with our target audiences. What’s interesting is that our target audiences want those connections with our companies as well.
Productively Pinning
Posted At: April 5, 2013 12:29 P.M. by Casey B. Rogers. With statistics such as people being 10 percent more likely to make purchases from Pinterest as well as a 50 percent return on investment rate per pin for companies, Pinterest takes marketing to a whole new level.
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