Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to public relations? Thought leadership can be defined as “a leadership style in which the employees, team members
Published on April 3, 2024, 4:14 p.m. by Alexis Anderson. TikTok is one of the most popular social media platforms with nearly 1.6 billion active users as of January 2024. It is also used as a channel for PR and advertising, allowing brands and public figures to
Published on March 23, 2024, 8:53 p.m. by Alexis Anderson. The month of March is Women’s History Month. Every year, Women’s History Month is observed to honor the contributions made by women to historical events and modern society. One of these women is Betsy Plank, who
Published on February 27, 2024, 6:15 p.m. by Alexis Anderson The NFL is one of the most prevalent and popular sports and entertainment organizations in the United States. Its annual revenue in 2022 was $18.6 billion, with its most popular event, The Super Bowl, bringing in an average of
Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous Tarte brand trip to Dubai to Darcy McQueeny’s all-inclusive trip to Los Angeles for White Fox
