Coachella Influencer Olympics Apr. 23, 2024 by Meg Fullen Coachella isn’t just a festival—it’s a marketing playground. Here’s how brands turn moments into massive buzz. Read More
Chaos at Coachella: Frank Ocean’s Controversial Performance May. 4, 2023 by Janet Walker Published on May 4, 2023, at 8:00 p.m. by Olivia Esquivel. When it was announced that Frank Ocean would be headlining Coachella this year, Read More
Music Festivals Strike a Chord in Crisis Communications Nov. 7, 2020 by Tracy Sims Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. Read More
Tune in to Festival PR Feb. 4, 2020 by Tracy Sims Published on February 4, 2020, at 5:35 p.m. by Macy Krauthamer. Isn’t it every music lover’s dream to do public relations for one of Read More
Coachella from My Couch Apr. 22, 2016 by Tracy Sims by Rachel Chandler. Published on April 22, 2016, at 7:15 p.m. With the way technology is today, you don’t even have to go to Read More
Snapchat Your Story Oct. 13, 2014 by Connor Fox and Katie Foster Howard Snapchat breaks all the marketing rules. So why are top brands using it to reach millions of millennials? Read More