PR Packages: How Far is Too Far?
Influencers showcase PR packages boosting brands but excess products spark backlash raising concerns about overconsumption fairness and marketing ethics online
The Business of Better: Marketing to Gen Z’s Wellness Identity
Gen Z has turned wellness into a performative lifestyle, prompting brands to market habits, aesthetics and balance as status symbols rather than just products.
When PR Fires Reignite (And How to Douse the Flames)
Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary