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Public Relations: It’s a Lifestyle

Public Relations: It’s a Lifestyle

Published on March 17, 2021, at 7:45 p.m. by Olivia Cooley. Whether you’re a freshman or senior in college, life as a public relations student is an experience in itself. From the beginning, the pressure to join different organizations, make lasting friendships and discover your passions

Instagram Callout Pages: Estee Laundry and Diet Prada

Instagram Callout Pages: Estee Laundry and Diet Prada

Published on October 5, 2020, at 8:00 p.m. by Tralene Hunston. It’s undeniable that social media changed the dynamics of how organizations interact with their consumers, shifting from traditional one-way communication to the highly interactive two-way communication models that we see today. Public relations practitioners have become

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

Strategy Behind your Social Media

Strategy Behind your Social Media

Published on June 6, 2017, at 8:28 a.m. by Meredith Folsom. I recently read a Buzzfeed article discussing Ivanka Trump’s, President Donald Trump’s daughter, planned strategies behind each and every one of her Instagram posts. The article analyzed the premeditated posts according to timing, content and overall

#ChicagoForOne: A Guide to Social Media Management

#ChicagoForOne: A Guide to Social Media Management

Posted: September 14, 2015, 2:20 p.m. by Shelby Bonner. You arrive in Chicago excited to spend the weekend with your friends, only you look around the airport and they aren’t there. What would you do? Robbie Chernow, 28, decided to make the most of his

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