A(PR)il Fools
April Fools’ jokes aren’t just for laughs—they’re a PR strategy. Here’s how brands turn pranks into buzz.
Google’s Gags
One of Google’s biggest PR wins started as a joke. So did one of its biggest mistakes.
All Fun and PRanks
Posted: April 1, 2:10 p.m. by Haley Petrey. It’s finally April. Where did the semester go?! If your company is still deciding what prank