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From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

Successful PR in the Music Industry (Taylor’s Version)

Successful PR in the Music Industry (Taylor’s Version)

Published on April 7, 2021 at 4:23 p.m.  by Lawson Colgate. “There is nothing I do better than revenge” is more than a simple line from Taylor Swift’s 2010 album, “Speak Now.” Although “Better Than Revenge” was written in terms of a romantic relationship, these words speak

How PR Amplifies the Universal Language of Music Amidst a Pandemic

How PR Amplifies the Universal Language of Music Amidst a Pandemic

Published on March 19, 2021, at 7:01 p.m.  by Emma Britt. If any industry has taken a gut-wrenching hit because of the global pandemic, it has been the music industry. Music festivals, concerts and even small karaoke nights no longer look like crowds of people in

Music Festivals Strike a Chord in Crisis Communications

Music Festivals Strike a Chord in Crisis Communications

Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music festivals — left many wondering what its future holds. Would eager festival-goers ever go back

The New, Yet Not-So-Real Face of Influencer Marketing

The New, Yet Not-So-Real Face of Influencer Marketing

How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and

“Miss Americana” & the Publicist

“Miss Americana” & the Publicist

Who Is Tree Paine? The Publicist Behind Taylor Swift Published on February 17, 2020, at 9:22 p.m. by Emily Greco. This month, Taylor Swift released her documentary Miss Americana, which followed Swift’s rise to fame and the obstacles she encountered along the way. The film

Thank U, Past: Ariana Grande’s Nostalgic Connections

Thank U, Past: Ariana Grande’s Nostalgic Connections

Published on September 24, 2019, at 9:01 a.m. by Louise Margeson. It’s not uncommon in the entertainment industry for childhood stars to dwindle from the public eye as they outgrow their Disney Channel, Nickelodeon or other personas. Ariana Grande is not one of them. Over

Free(dom) Music

Free(dom) Music

Published on Sept. 18, 2017, at 3:23 p.m. by Jessie Banks. If you have ever been to a major city, there is a good chance you’ve seen at least one struggling musician on the sidewalks. In New York City they come in the form of

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