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The Pop-Up Phenomenon: Pros And Cons

The Pop-Up Phenomenon: Pros And Cons

Published on November 3, 2023, 11:09 a.m.by Chloe Petro.  A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand

Are PR Packages Really PR?

Are PR Packages Really PR?

Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large and small platforms film themselves opening up cardboard boxes filled with brands promoting new items or lines. These videos get posted

Brand Awareness Is a Killer

Brand Awareness Is a Killer

Published on February 14, 2022, at 7:50 p.m. by Jennafer Bowman. Famous horror movie franchises such as “Halloween,” “Scream” and “Saw” have crawled their way back into theaters, long after their multiple sequels seemed to bore us to death. “Halloween,” the masked slasher film that debuted Jamie

How Micro-Influencers Build Brand Awareness

How Micro-Influencers Build Brand Awareness

Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many brands have partnered with influencers as a way to help build brand awareness. A study from

Keeping On Beat With Online Demand

Keeping On Beat With Online Demand

Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying connected to consumers and trends, and increasing brand awareness in ways that were not possible

Blurred Lines: Native Ads or Editorial Content?

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing

The Brand Masters of Comedy

The Brand Masters of Comedy

Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands utilizing social media platforms these days, Twitter has emerged as

Kickstart Your Business

Kickstart Your Business

Posted At: March 18, 2013 1:44 P.M. by Claudia Calhoun Answer this question: how are ideas for new inventions birthed? Simple – by coming up with solutions for the everyday problems of common people. What is not simple, however, is how these ideas transform from concepts

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