Coachella Influencer Olympics
Coachella isn’t just a festival—it’s a marketing playground. Here’s how brands turn moments into massive buzz.
The Pop-Up Phenomenon: Pros And Cons
Pop-up shops offer brands a unique opportunity to turn customer engagement into immersive experiences that strengthen awareness, loyalty and community.
Are PR Packages Really PR?
Published on April 19, 2022, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large
Brand Awareness Is a Killer
Published on February 14, 2022, at 7:50 p.m. by Jennafer Bowman. Famous horror movie franchises such as “Halloween,” “Scream” and “Saw” have crawled their way
How Micro-Influencers Build Brand Awareness
Micro-influencers have become an increasingly popular strategy for brands seeking to build awareness and connect with target audiences. Unlike larger influencers, micro-influencers often offer
Keeping On Beat With Online Demand
Social media builds artists—but it shouldn’t define them. Here’s the balance today’s musicians must find.
Blurred Lines: Native Ads or Editorial Content?
Ads that don’t look like ads are everywhere. Here’s how native advertising is reshaping media—and raising questions.
The Brand Masters of Comedy
Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to
Kickstart Your Business
Posted At: March 18, 2013 1:44 P.M. by Claudia Calhoun Answer this question: how are ideas for new inventions birthed? Simple – by coming up