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When the Internet Beats the PR Team to the Punch

When the Internet Beats the PR Team to the Punch

Published on Oct. 17, 2022 at 4:10 p.m.by Annabelle Blomeley Ned Fulmer seemed like the perfect husband. For years, he embodied an online personality with his wife, Ariel, at the very center. Prior to last week, Fulmer was one-fourth of The Try Guys, a YouTube channel featuring

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Roll Tourism Roll: How Alabama is Handling Tourism Amidst COVID-19

Published on April 21, 2021 at 10:00 p.m. by Mattie Naman. Alabama is home to some of the United States’ greatest treasures such as college football, Mardi Gras, the beach and NASA’s U.S. Space & Rocket Center. Tourists travel far and wide to experience all that

The Power of the Apology Video (And Why So Many Fail)

The Power of the Apology Video (And Why So Many Fail)

Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded his now-infamous apology video, “So Sorry.” The video, which Paul made in response to backlash he received after publishing a video

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Bad Press, Image Repair and Crisis Communications: PR Tactics in “Bridgerton”

Published on February 25, 2021, at 11:07 a.m.  by Rachel Breeding. Dear Reader, Netflix’s smash-hit “Bridgerton” is undeniably the star of the winter 2020-2021 television season. I believe Lady Whistledown herself would agree with that. Social media is buzzing, clothing pieces inspired by the Regency era

PRSA vs. SPJ: How to Reconcile Competing Ethical Codes

PRSA vs. SPJ: How to Reconcile Competing Ethical Codes

Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in

Come Fly with Me: The Art of Airline Public Relations

Come Fly with Me: The Art of Airline Public Relations

Published on October 17, 2018, at 7:45 p.m. by Emily Hillhouse. Aside from being the largest U.S. domestic airline, Southwest Airlines has a reputation in the communications industry for superior branding and customer loyalty. Recently ranked in Fortune’s 2018 list of World’s Most Admired Companies

Aly Raisman Gives USA Gymnastics a Lesson in Crisis Communication

Aly Raisman Gives USA Gymnastics a Lesson in Crisis Communication

Published on February 2, 2018, at 3:20 p.m. by Greta Banks. You have probably heard of Larry Nassar, the former USA Gymnastics and Michigan State University doctor who was recently sentenced to up to 175 years in prison for sexual assault . It would be hard

Lakewood Church: Forewarned Is Forestalled?

Lakewood Church: Forewarned Is Forestalled?

Published on October 24, 2017, at 12:39 p.m. by Maggie Schneider. Sometimes, crises strike without warning. A sudden, unpredictable event creates a circumstance in which a company has to scramble to protect its reputation. However, there are other times when a crisis is slow-moving and

And the Oscar Goes to … the PR Team

And the Oscar Goes to … the PR Team

Published on March 22, 2017, at 4:39 p.m. by Tristen Gell. The Academy Awards, also known as the Oscars, is a night where the most talented actors and actresses dress up in clothes that are far more expensive than my home and recognize the year’s

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