Published on March 21, 2025, at 6:41 p.m. by Isabella Avila. Poppi began as a “Shark Tank” pitch that turned a multimillion-dollar disruption to the direct-to-consumer beverage industry. Loved by all ages, Poppi has made a splash with its standout packaging, clothing collaborations and A-list supporters
Published on Nov. 4, 2024 at 6:04 p.m. By Christina Hunt. Now more than ever, we are seeing different brands employ the strategy of doing college tours. Brands in the beauty industry, beverage industry, fashion industry and more have incorporated college tours as a part
Published on April 23, 2024, at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and
