The Sweetness of Incentives
Published on April 28, 2021, at 1:35 p.m.by Olivia Cooley. As we obviously know by now, COVID-19 impacted the world in a
Lessons from TV’s Favorite PR Practitioners
Published on April 27, 2021, at 9:04 p.m.by Mikaela Weis. While it is rare to find a PR professional in TV programming
Trader Joe’s: A Leader in Customer Loyalty
Published on April 22, 2021 at 7:39 p.m.by Bella Valentini. When you think of strong branding strategies, grocery stores are probably not
Coffee, Coffee, Coffee! PR, PR, PR!
Published on April 21, 2021 at 6:30 p.m. by Taylor Tobin. Attention Stars Hollow! As we all know, the famous mother-daughter duo Lorelai
Get One, Give One
Published on April 20, 2021 at 8:08 p.m. by Caroline Robinson. You’ve heard of businesses implementing the “buy-one-get-one” selling strategy, but have you
Public Relations v. United States Judicial System (2021)
Published on April 15, 2021 at 11:27 a.m. by Kris Scott. Ladies and gentlemen of the jury, your honor and the entire courtroom,
“Cobra Kai”: Introducing a New Generation to a Classic Franchise Through Social Media
Published on April 14, 2021 at 5:40 p.m. by Rachel Breeding. It is undeniable that Netflix is now a film and television powerhouse.
When Rebranding Goes Wrong: Petco
Published on April 13, 2021 at 6:51 p.m. by Maggie Palmer. Rebranding is the process of changing the image or services of a company
David Dobrik’s First Response: A PR Nightmare
Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in
The Power of the Hashtag
Published on April 9, 2021 at 9:10 p.m. by Rachel Fuller. In 2017, Warner Bros. Pictures released “Justice League.” The film’s director, Zack