Mastering Social Media: Crafting Your Brand and Navigating Niches
Published on November 17, 2023, at 3:46 p.m. by Kat Weir. In the world of social media, establishing a brand presence is essential for businesses looking
Editor Biographies, Fall 2021
Ashley Cunigan Editor/Writer and Marketing Team Member Hometown:Â Jacksonville, Alabama Major/Minor:Â Public Relations/General Business Academic Achievements:Â Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp
Fenty: The Brand for Everyone
Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns.
Editor Biographies, Spring 2021
Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships
Lessons from TV’s Favorite PR Practitioners
Published on April 27, 2021, at 9:04 p.m.by Mikaela Weis. While it is rare to find a PR professional in TV programming that accurately
How Micro-Influencers Build Brand Awareness
Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some
The Effect of TV Shows on Fashion Trends
Published on March 30, 2021, at 7:25 p.m.  by Mikaela Weis. We all have our favorite TV shows. But just how much influence do these
Student-Run Agencies: Changing the Industry
Published on March 25, 2021, at 12:34 p.m.  by Mikaela Weis. As a college student, the stress of trying to find summer internships or jobs
Depop: Gen Zers’ Thrift Shop
Published on March 4, 2021, at 11:23 a.m. by Mikaela Weis. As millenials and Gen Zers shift to shopping more ethically, many people have moved to thrifting
How HBO’s “Euphoria” Has Caused a Makeup Movement
Published on February 18, 2021, at 11:09 a.m.by Mikaela Weis. Since the beginning of the beauty industry, there have been trends that people actively