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Mastering Social Media: Crafting Your Brand and Navigating Niches

Mastering Social Media: Crafting Your Brand and Navigating Niches

Published on November 17, 2023, at 3:46 p.m. by Kat Weir. In the world of social media, establishing a brand presence is essential for businesses looking to connect with their target audiences effectively. Furthermore, finding a niche within the vast digital realm is crucial for standing out and resonating

Editor Biographies, Fall 2021

Ashley Cunigan Editor/Writer and Marketing Team Member Hometown: Jacksonville, Alabama Major/Minor: Public Relations/General Business Academic Achievements: Crimson Achievement Scholar, Ashley Doyle/Gaither Scholarship Recipient, John & Donna Beauchamp Scholarship Recipient, C&IS Ambassadors Outstanding Junior (2021), UA President’s List (2018-2019), UA Dean’s List (2019-2021) Jobs, Internships & Other Achievements: Social Media

Fenty: The Brand for Everyone

Fenty: The Brand for Everyone

Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns. When it comes to brand loyalty, customers want to be able to support brands where they see themselves represented. This inclusivity helps

Editor Biographies, Spring 2021

Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships & Other Achievements: Student Marketing Assistant — UA Recreation (Current), Temporary Media Staff — CMA (Fall 2018, 2019), Marketing Intern — AMI

Lessons from TV’s Favorite PR Practitioners

Lessons from TV’s Favorite PR Practitioners

Published on April 27, 2021, at 9:04 p.m.by Mikaela Weis. While it is rare to find a PR professional in TV programming that accurately portrays the job, we can still learn from our favorite fictional practitioners. From Olivia Pope in “Scandal” to Serena van der

How Micro-Influencers Build Brand Awareness

How Micro-Influencers Build Brand Awareness

Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many brands have partnered with influencers as a way to help build brand awareness. A study from

The Effect of TV Shows on Fashion Trends

The Effect of TV Shows on Fashion Trends

Published on March 30, 2021, at 7:25 p.m.  by Mikaela Weis. We all have our favorite TV shows. But just how much influence do these shows have over us? We may follow our favorite actors and actresses from them or keep up with when the next

Student-Run Agencies: Changing the Industry

Student-Run Agencies: Changing the Industry

Published on March 25, 2021, at 12:34 p.m.  by Mikaela Weis. As a college student, the stress of trying to find summer internships or jobs can be overwhelming. Experience is everything for entry-level positions, and the competition for internships can be brutal. While college students are

Depop: Gen Zers’ Thrift Shop

Depop: Gen Zers’ Thrift Shop

Published on March 4, 2021, at 11:23 a.m. by Mikaela Weis. As millenials and Gen Zers shift to shopping more ethically, many people have moved to thrifting their clothes as opposed to buying fast fashion from companies that use unethical labor. According to ThredUp, traditional thrifting is set to

How HBO’s “Euphoria” Has Caused a Makeup Movement

How HBO’s “Euphoria” Has Caused a Makeup Movement

Published on February 18, 2021, at 11:09 a.m.by Mikaela Weis. Since the beginning of the beauty industry, there have been trends that people actively follow. From the minimalist makeup in the 90s to bold brows and winged eyeliner in the early 2010s, people are obsessed

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