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Editor Biographies, Spring 2021

Jordan Axel Design Director Hometown: Kendallville, Indiana Major/Minor: Public Relations/General Business Academic Achievements: Dean’s List (Fall 2017-Fall 2018; Fall 2019), UA Presidential Scholar (Fall 2017-Present) Jobs, Internships & Other Achievements: Student Marketing Assistant — UA Recreation (Current), Temporary Media Staff — CMA (Fall 2018, 2019), Marketing Intern — AMI

The Power of the Hashtag

The Power of the Hashtag

Published on April 9, 2021 at 9:10 p.m. by Rachel Fuller. In 2017, Warner Bros. Pictures released “Justice League.” The film’s director, Zack Snyder, had to step down from post-production due to the tragic death of his daughter. Director Joss Whedon finished the film for Snyder, making

Starbucks: The PR Tactics in Inclusivity

Starbucks: The PR Tactics in Inclusivity

Published on March 26, 2021, at 5:19 p.m.  by Rachel Fuller. Inclusivity is a buzz word that has become a staple in effective public relations practices. It isn’t just about including the most people possible, but rather making those publics feel valued and understood. One company

“WandaVision”: A Visionary Production

“WandaVision”: A Visionary Production

Published on March 9, 2021, at 7:05 p.m. by Rachel Fuller.  Since its founding in 1923, The Walt Disney Company has sought to adapt entertainment to the changing world and bring joy to people of all ages. One of these innovations is Disney+, a video streaming

Vaccine Hesitancy: How PR Can Fix It

Vaccine Hesitancy: How PR Can Fix It

Published on March 8, 2021, at 9:04 p.m. by Rachel Fuller. The COVID-19 pandemic is hard to ignore — especially because it’s happening in the 21st century, where technology permeates society and information is free-flowing. The silver lining of the pandemic is hard to find, but

Social Media Transparency in Influencers

Social Media Transparency in Influencers

Published on February 18, 2021, at 11:11 a.m. by Rachel Fuller. When a picture, video or other content is posted online, it is almost impossible to completely erase its existence. The severity of consequences from social media posts is amplified due to the scrutiny on influencers’

Grab Your Popcorn: HBO Is Keeping Theaters Alive

Grab Your Popcorn: HBO Is Keeping Theaters Alive

Published on February 8, 2021, at 5 p.m.by Rachel Fuller. The popular streaming service HBO Max decided to release its 2021 features on both its streaming site and in theaters. Starting with the release of Christmas Day blockbuster “Wonder Woman 1984,” each new movie release will drop

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