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The Public Relations of Being Responsible: CSR

The Public Relations of Being Responsible: CSR

Published on November 15, 2023, 3:40 p.m. by Kat Weir. In a world of increasing social awareness and activism, the role of businesses in society has evolved beyond simply generating profits. Corporate social responsibility (CSR) has become a central value for organizations, reflecting a broader commitment to

How Philanthropy Facilitates a Positive Brand Image

How Philanthropy Facilitates a Positive Brand Image

Published on April 20, 2022, at 5:03 p.m. by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give

Corporate Social Responsibility: Small Business Edition

Corporate Social Responsibility: Small Business Edition

Published on November 18, 2021 at 12:10 p.m. by Gabrielle Jolly. The topic of corporate social responsibility (CSR) has grown significantly over the past decade, with 77% of consumers now looking to buy from companies that “make the world a better place.” When most people think of

Get One, Give One

Get One, Give One

Published on April 20, 2021 at 8:08 p.m. by Caroline Robinson. You’ve heard of businesses implementing the “buy-one-get-one” selling strategy, but have you heard of the “get-one-give-one” approach? Many companies choose to give back to communities in need by giving a product or service away with

Brands Endorse Voting in 2020

Brands Endorse Voting in 2020

Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.

Step Up or Step Back: Brands Taking a Stand in 2020

Step Up or Step Back: Brands Taking a Stand in 2020

Published on October 22, 2020, at 4:31 p.m. by Katey Quinn. There used to be one red line that most brands would not cross: politics. Over time, as more forward-thinking companies evolved their brand identities to correspond with the changing times and sentiments of their

Budweiser, You Got Us Again

Budweiser, You Got Us Again

Published April 10, 2020, at 4:37 p.m. by Faith Saucier. Budweiser is known for its tear-jerking, awe-inspiring, soul-healing commercials — specifically the ones that air each year during the Super Bowl. Think back to “Secret Fridge” in 2006, the ad with a revolving, beer fridge that

The Relationship Between CSR and PR

The Relationship Between CSR and PR

Published on November 14, 2019, at 8:20 p.m. by Louise Margeson. Today, more than ever, consumers want to invest their time and money in brands that are socially, ethically and environmentally conscious. According to a 2015 study, “91% of global consumers expect companies to do

Celebrity CSR

Celebrity CSR

Published on October 11, 2019, at 1:30 p.m. by Zoie Mestayer. Celebrity endorsements are everywhere. Athletes pose on cereal boxes, pop stars are photographed wearing a certain brand of clothing, and famous actors appear on television ads in support of a candidate running for public

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