The Business of Better: Marketing to Gen Z’s Wellness Identity
Gen Z has turned wellness into a performative lifestyle, prompting brands to market habits, aesthetics and balance as status symbols rather than just products.
Networking Without the Cocktail: The Rise of the Sober Professional
As workplace happy hours remain common in PR and other industries, young professionals who drink less are navigating networking culture while redefining belonging beyond
How Brain Rot Language Has Impacted Professionalism
Social media slang and “brain rot” culture risk eroding Gen Z professionalism, demanding clearer boundaries between personal expression and workplace expectations.
The Humor Divide: Why Millennial and Gen Z PR Teams Just Don’t Get Each Other
The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a
Meaning Over Marketing: Gen Z’s PR Revolution
[vc_row][vc_column][vc_column_text css=””]Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a
The Guilt-Tripping Owl Continues to Keep People Chirping
At surface level, Duolingo may seem like just a language learning application, yet below the surface, the brand has evolved into so much more.
Emma Chamberlain’s Secret to Success: Authenticity, Business and Breaks
Emma Chamberlain built lasting influence through authenticity, strategic breaks, and expanding into podcasting, fashion and business while maintaining strong Gen Z connection.
Extra! Extra! Read All About It: The Print Media Comeback
Print media’s resurgence offers PR professionals renewed credibility and deeper storytelling, complementing digital channels while engaging audiences seeking authenticity, trust, and tangible media experiences.
Voices that Sell: The Impact of Ads in Podcasting
Host-read podcast ads leverage authenticity and trust, seamlessly blending brand messaging into content to engage listeners, drive purchases, and outperform traditional advertising formats.
Reengaging the College Market: Brands Tap into Ambassador Programs
College ambassador programs help established brands reconnect with Gen Z through authentic peer engagement, social media, sampling events and community-driven campus relationships.