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Extra! Extra! Read All About It: The Print Media Comeback

Extra! Extra! Read All About It: The Print Media Comeback

Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the

Voices that Sell: The Impact of Ads in Podcasting

Voices that Sell: The Impact of Ads in Podcasting

Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003, podcasts — a digital, auditory medium that allows listeners to engage with content at their

Reengaging the College Market: Brands Tap into Ambassador Programs

Reengaging the College Market: Brands Tap into Ambassador Programs

Published on Oct. 16, 2024 at 3:59 p.m. By Megan Renzi. Ambassador marketing has emerged as one of the most successful approaches for boosting brand awareness, trust and loyalty among a specific audience. What distinguishes brand ambassadors from other marketing and public relations efforts is

Communication Strategy Is an Olympic Sport

Communication Strategy Is an Olympic Sport

Published on October 10, 2023, 8:58 a.m.by Chloe Petro.  The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the

Broom Center Urges Gen Z to Refuse to Wait for a Seat at the Table

Broom Center Urges Gen Z to Refuse to Wait for a Seat at the Table

Published on June 12, 2023, at 12:36 p.m. by Kassandra Cabral, Guest Contributor. Gen Z aren’t like the generations that precede them. Data show while they care about issues like diversity, equity and inclusion in similar ways to millennials, their expectations and approach to DEI

What’s Your Office Love Language?

What’s Your Office Love Language?

Published on Nov. 1, 2002, at 4:08 p.m. by Grace Brindley. In relationships, we all have preferences for how we receive and convey love. Psychologists classify these inclinations for certain types of affection as one’s love language. These five types include words of affirmation, quality

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in

Keeping Up with the Trends: How Thrift Stores Remain Relevant

Keeping Up with the Trends: How Thrift Stores Remain Relevant

Published on March 22, 2022, at 10:06 p.m. by Alice Helms. From the origin of thrift stores as ‘junk dealers’ to their modern-day, treasure-hunter patrons, American society has altered its view on those who buy things secondhand. The thrifting industry has created a growing consumer base

Depop: Gen Zers’ Thrift Shop

Depop: Gen Zers’ Thrift Shop

Published on March 4, 2021, at 11:23 a.m. by Mikaela Weis. As millenials and Gen Zers shift to shopping more ethically, many people have moved to thrifting their clothes as opposed to buying fast fashion from companies that use unethical labor. According to ThredUp, traditional thrifting is set to

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