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Communication Strategy Is an Olympic Sport

Communication Strategy Is an Olympic Sport

Published on October 10, 2023, 8:58 a.m.by Chloe Petro.  The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the

Broom Center Urges Gen Z to Refuse to Wait for a Seat at the Table

Broom Center Urges Gen Z to Refuse to Wait for a Seat at the Table

Published on June 12, 2023, at 12:36 p.m. by Kassandra Cabral, Guest Contributor. Gen Z aren’t like the generations that precede them. Data show while they care about issues like diversity, equity and inclusion in similar ways to millennials, their expectations and approach to DEI

What’s Your Office Love Language?

What’s Your Office Love Language?

Published on Nov. 1, 2002, at 4:08 p.m. by Grace Brindley. In relationships, we all have preferences for how we receive and convey love. Psychologists classify these inclinations for certain types of affection as one’s love language. These five types include words of affirmation, quality

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in

Keeping Up with the Trends: How Thrift Stores Remain Relevant

Keeping Up with the Trends: How Thrift Stores Remain Relevant

Published on March 22, 2022, at 10:06 p.m. by Alice Helms. From the origin of thrift stores as ‘junk dealers’ to their modern-day, treasure-hunter patrons, American society has altered its view on those who buy things secondhand. The thrifting industry has created a growing consumer base

Depop: Gen Zers’ Thrift Shop

Depop: Gen Zers’ Thrift Shop

Published on March 4, 2021, at 11:23 a.m. by Mikaela Weis. As millenials and Gen Zers shift to shopping more ethically, many people have moved to thrifting their clothes as opposed to buying fast fashion from companies that use unethical labor. According to ThredUp, traditional thrifting is set to

Brands Market to Generation Z on TikTok

Brands Market to Generation Z on TikTok

Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences for minutes. Today, they utilize social media strategies, spend hours perusing TikTok to research new

Political Influencers: The Next Step in Political PR

Political Influencers: The Next Step in Political PR

Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in

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