Published on April 14, 2025, at 3:58 p.m. by Abby Cope. Social media has opened the door to countless opportunities, such as the start of content creation as a solid job pursuit, brand promotion and even becoming a source of news to younger generations. However,
Published on March 31, 2025, at 5:07 p.m.by Olivia Pickens. The other day, while conducting my daily duties as a member of Generation Z by doomscrolling on TikTok, I came across a video that demanded, “STOP. PUTTING. MIDDLE. AGED. PEOPLE. ON. PR. TEAMS.” If you’re
Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a few common stereotypes associated with Gen Z. While these labels capture the culture, they often overlook the generation’s deeper impact on communication
Published on Feb. 10, 2025, at 5:20 p.m. by Ava Stevens. Influencer Emma Chamberlain has gone from vlogs in her car to A-List events. She managed to stay relevant and continue to gain popularity among the Gen Z community even after numerous hiatuses, the longest being six
Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the
Published on Oct. 21, 2024 at 4:26 p.m. By Victoria Donato. For years, advertisements have been seen and heard in ever-evolving ways across various forms of media. However, in 2003, podcasts — a digital, auditory medium that allows listeners to engage with content at their
Published on Oct. 16, 2024 at 3:59 p.m. By Megan Renzi. Ambassador marketing has emerged as one of the most successful approaches for boosting brand awareness, trust and loyalty among a specific audience. What distinguishes brand ambassadors from other marketing and public relations efforts is
Published on October 10, 2023, 8:58 a.m.by Chloe Petro. The Olympics, alongside the World Cup, is the largest sporting event in the world. The first recorded Olympic Games were in 776 B.C. and the first modern Olympic Games were held in Athens, Greece, on April 6, 1896. From the
Published on June 12, 2023, at 12:36 p.m. by Kassandra Cabral, Guest Contributor. Gen Z aren’t like the generations that precede them. Data show while they care about issues like diversity, equity and inclusion in similar ways to millennials, their expectations and approach to DEI
