Educator Spotlight: Mihaela Vorvoreanu, Ph.D.

Posted At: May 17, 2012 12:36 PM
by Mariah Fairweather
Dr. V has spent much of her career as a PR scholar. She has done some consulting on the side, but most of her work is related to PR research, scholarship and teaching. Currently, she is interested in the work on online identity management across social networking sites.

Back to Basics: Grassroots PR

Posted At: May 17, 2012 12:25 PM
by Anna Ellis
In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.

Crisis Communication in College Athletics

Posted At: May 3, 2012 2:30 PM
by Katie Bishop
Over the last two years college athletics have been victim to two major crises: Cam Newton and Auburn University’s recruiting scandal, and former Pennsylvania State University assistant coach Jerry Sandusky and his sex abuse allegations.

The Heavyweights: Agency v. In-house PR

For those unfamiliar with the choice, it may seem as if there would be little difference between in-house and agency PR work, but depending on skills and personality, individuals are often more suited for one more than the other.

The True Salesperson: Business versus Communication

Posted At: April 20, 2012 7:00 PM
by Kera Cottingham

It’s about the time of year when soon-to-be graduating seniors are scouring the job market for the position that will grow into their perfect career. For certain students that means the pursuit of the ultimate sales job. But what are sales employers looking for in a candidate and do your education choices affect your ability to gain a coveted sales position?

Olympic-Sized Opportunity for Sponsorships

Posted At: April 18, 2012 1:00 PM
by Savannah Bass

What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?

Nonprofit’s True Profit

Posted At: April 13, 2012 10:00 AM
by Rachel Childers
For many budding PR pros the thought of nonprofit communications is frightening. They hear the word “nonprofit” and think of hot, crowded offices with barely enough money to buy toner, or they think about changing opinions on hope alone. But to others the challenge of nonprofit PR is like Christmas every day.

Remembering Tragedy

Posted At: April 12, 2012 3:15 PM by Katie Kallam. City leaders face a distinct public relations challenge following community tragedies. They must acknowledge and honor the tragedy that has occurred while remaining relevant to national media, even years after the event. But just what are they communicating through these anniversary services? Do they serve as reminders and opportunities for communities to mourn? Are they a last ditch effort for media attention? Just what effect do they have on the memory of these community tragedies?

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