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Back to Basics: Grassroots PR

Posted At: May 17, 2012 12:25 PM by Anna Ellis In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.

Instant Ancient History

Posted At: April 11, 2012 2:30 PM by Anna Ellis Rather than consistently reporting stories with elements of newsworthiness, such as relevance, timeliness and prominence, the 24-hour news cycle is infamous for reporting on trendy topics and sensationalism. This biased agenda setting creates unnecessary drama

Google’s Black Sheep

Posted At: March 19, 2012 2:15 PM by Anna Ellis Is there anything Google can’t do? Think about it. Nowadays we use the website for everything — and we’d be crazy not to! It’s a one stop place you can go to search for something

There's No Shaming in Framing

Posted At: February 27, 2012 1:57 PM by Anna Ellis What public relations is about is building trust in long-lasting relationships between an organization and its publics. This can be reached by cutting unethical PR practices and framing your client in an esteemed manner.


Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our articles and blog posts will intrigue you and encourage you

Branding Power: Twitter vs. Facebook

Posted At: Feburary 8, 2012 2:40 PM by Anna Ellis In today’s world, where within seconds any question we need answered is at the touch of our fingertips, social media seems to be taking over. Not only for social activity, but also as a source

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best Buddies Maryland; Waitress, Atwater’s Restaurant Community Service: Tutor, Literacy is the

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