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What’s in a Name: The Washington Redskins

Published At: October 25, 2013 10:15 a.m. by Ashley Jones. One of the world’s most expensive and historical sports franchises is under pressure to change its 80-year-old beloved brand. The Washington Redskins, a National Football League team, is facing criticism from President Barack Obama, the

When the Boss Slips Up…

Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed to busy schedules and hectic lifestyles, no amount of careful planning can prepare them for when the boss says something inappropriate.

The Campaigner's Handbook: Defining Your Opposition

Posted: November 5, 2012 at 1:30 P.M. by Shelby Calambokidis. This year’s election has not only been an example of the importance of defining yourself, but also of defining your opposition.

Back to Basics: Grassroots PR

Posted At: May 17, 2012 12:25 PM by Anna Ellis In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.

Obama Leads the Polls … in Cyberspace

Posted At: April 9, 2008 12:27 PM by Anna Katherine Owen Myspace, Facebook, Ilike, Flickr and … Several presidential candidates are embracing social media or “new media” and using new media tactics to attract voters on the Web. A front-runner in the new political

G is for Gatorade; that is NOT good enough for me!

“What’s in a name? That which we call a rose by any other name would smell as sweet” – William Shakespeare, Romeo and Juliet, 2.2 No offense to Shakespeare, but I don’t think he ever studied public relations or the value of brand identity.  Nor

A Time of Transition

Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect and to establish reciprocal relationships with voters. Change was not

Buzzword or Buzzkill

With the presidential election just days away and the final debate only a memory, we have seen numerous buzzwords and slogans thrown out there. Obama is begging for “change” at every campaign stop he makes and as the television show Saturday Night Live suggested, Palin

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