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Would You Want Your Boss to Read This?

Posted At: November 28, 2012 2:45 P.M. by Becca Bryant PR professionals are entrusted with an immense amount of responsibility as representatives for their clients, particularly in the fast-paced online realm. Knowing every client’s social media login information should not be taken lightly. We have

Back to Basics: Grassroots PR

Posted At: May 17, 2012 12:25 PM by Anna Ellis In a world where technology reigns supreme and companies tend to lean away from the use of grassroots, going back to basics can oftentimes lead to greater success than companies realize.

Extreme Makeover: Nonprofit Edition

Posted At: May 5, 2009 7:08 AM by Louise Crow Would you respond to a phone call asking you to volunteer your free time to transform a small and struggling social service organization with almost a nonexistent brand identity and little public attention? Julie Ruditzsky

The New Ferrari of Crisis Management

Posted At: March 25, 2009 3:48 PM by Louise Crow Foreign objects found inside Diet Pepsi cans, 2,000 employees laid off and the Challenger space shuttle explosion are all classic corporate examples of potential opportunities that took a sharp and sudden turn. Instead of effectively

Attention All PR Graduates

Three months before graduation, I think I know it all. Knowledge and experience were gained both inside and outside the classroom through public relations conventions, class lectures, projects, campaigns, internships and part-time jobs. I should be feeling pretty confident in my future. I have gotten

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