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Olympic-Sized Opportunity for Sponsorships

Posted At: April 18, 2012 1:00 PM by Savannah Bass What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?

Passwords for Paychecks

Posted At: April 1, 2012 9:30 AM by Savannah Bass “Would I relinquish my privacy in order to get a job?”

It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

Does Technology Manage Us?

Posted At: March 5, 2012 2:00 PM by Savannah Bass Everyone has done it. You check your phone during an important dinner, church or meeting. You cringe when you leave your phone behind for a few hours, afraid that you might miss something.

Newseum: More than Just News

Posted At: February 20, 2012 1:57 PM by Savannah Bass Washington, D.C., is home to many museums, catering to a wide variety of interests. Art lovers can go to the National Gallery of Art, those interested in a world beyond ours can go to the

Beautiful and Bald Barbie: A Benchmark for Social Media

Posted At: Feburary 15, 2012 2:00 PM by Savannah Bass Over the years, America has seen it all: rock star Barbie, lifeguard Barbie, princess Barbie, tattooed Barbie and a pregnant Barbie with a plastic, removable baby inside her abdomen.


Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our articles and blog posts will intrigue you and encourage you

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best Buddies Maryland; Waitress, Atwater’s Restaurant Community Service: Tutor, Literacy is the

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