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Introverts in PR, Ironic? Maybe Not

Posted At: September 25, 2012 11:10 A.M. by Mariah Fairweather A common response to the question of “Why did you go into the public relations field?” is “I am a people person.” Public relations professionals are often characterized as outgoing, approachable people. They are often

Educator Spotlight: Mihaela Vorvoreanu, Ph.D.

Posted At: May 17, 2012 12:36 PM by Mariah Fairweather Dr. V has spent much of her career as a PR scholar. She has done some consulting on the side, but most of her work is related to PR research, scholarship and teaching. Currently, she

Building your network

Posted At: April 24, 2012 5:10 PM by Mariah Fairweather Through my past four years at The University of Alabama, I have learned many things about the PR field. One of the most valuable pieces of information I have learned is to always continue to

Millennial’s Ethical Challenge: Changing the Stereotype

Posted At: April 4, 2012 3:00 PM by Mariah Fairweather For the past few years the millennial generation has been criticized for their lack of work ethic. The first to come of age in the new millennium, this generation encompasses people born between 1980 and

Skittles' Catch 22

When you Google Skittles, you may expect to see the iconic red bag full of the bright, fruit-flavored candy to show up or maybe the newest slogan “Experience the Rainbow”. Instead, if you Google Skittles today, you will most likely see headlines of death and

America, Open for Business

Posted At: Feburary 12, 2012 2:00 PM by Lauren Cuervo and Mariah Fairweather Marketing strategies like Google co-op and Brand USA are just some of the many steps being taken to shape U.S. tourism.

Pinterest: A "Pinning" Move for Your Company's Presence

Posted At: February 12, 2012 6:20 PM by Mariah Fairweather Pinterest, a social bookmarking site, has taken the social media world by storm. Created just two years ago, Pinterest is an invite-only site that allows its users to share images and links of anything from


Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our articles and blog posts will intrigue you and encourage you

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best Buddies Maryland; Waitress, Atwater’s Restaurant Community Service: Tutor, Literacy is the

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