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The Heavyweights: Agency v. In-house PR

For those unfamiliar with the choice, it may seem as if there would be little difference between in-house and agency PR work, but depending on skills and personality, individuals are often more suited for one more than the other.

Interviewing 101

Posted At: April 23, 2012 2:00 PM by Lauren Cuervo I have applied to every job I can find that is even remotely related to the communication field, everything from hotel concierge to sales representative. The job search and some of its resulting interviews have

The Insight Behind Consumer Branding

Posted At: April 4, 2012 2:50 PM by Lauren Cuervo Without insights into the consumer experience, companies cannot create brands that ‘sing.’

The Y Factor

Posted At: March 5, 2012 11:11 AM by Lauren Cuervo Today’s job application process would be almost unrecognizable to those joining the workforce 20, or even 10, years ago.

America, Open for Business

Posted At: Feburary 12, 2012 2:00 PM by Lauren Cuervo and Mariah Fairweather Marketing strategies like Google co-op and Brand USA are just some of the many steps being taken to shape U.S. tourism.


Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our articles and blog posts will intrigue you and encourage you

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best Buddies Maryland; Waitress, Atwater’s Restaurant Community Service: Tutor, Literacy is the

The Human Touch: A Growing Trend

Posted At: January 31, 2012 11:35 AM by Lauren Cuervo In a world that is constantly becoming more immersed in technology, people everywhere are now searching for that seemingly forgotten human touch.

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