The Heavyweights: Agency v. In-house PR May. 3, 2012 by Student For those unfamiliar with the choice, it may seem as if there would be little difference between in-house and agency PR work, but depending Read More
Interviewing 101 Apr. 23, 2012 by Student Posted At: April 23, 2012 2:00 PM by Lauren Cuervo I have applied to every job I can find that is even remotely related Read More
The Insight Behind Consumer Branding Apr. 4, 2012 by Student Posted At: April 4, 2012 2:50 PM by Lauren Cuervo Without insights into the consumer experience, companies cannot create brands that ‘sing.’ Read More
The Y Factor Mar. 5, 2012 by Student Posted At: March 5, 2012 11:11 AM by Lauren Cuervo Today’s job application process would be almost unrecognizable to those joining the workforce 20, Read More
America, Open for Business Feb. 13, 2012 by Student Posted At: Feburary 12, 2012 2:00 PM by Lauren Cuervo and Mariah Fairweather Marketing strategies like Google co-op and Brand USA are just some Read More
Welcome Feb. 12, 2012 by Tracy Sims Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with Read More
Editor Biographies, Spring 2012 Feb. 3, 2012 by Tracy Sims Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Read More
The Human Touch: A Growing Trend Jan. 30, 2012 by Student Posted At: January 31, 2012 11:35 AM by Lauren Cuervo In a world that is constantly becoming more immersed in technology, people everywhere are Read More