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A PR View of Saying “I Do”

Posted At: May 3, 2012 2:30 PM by Kera Cottingham I found myself not only graduating with a public relations degree, but also engaged. Yes, I have a diamond and all, but I also have a soon-to-be marketing grad as a fiancé. With that said,

The True Salesperson: Business versus Communication

Posted At: April 20, 2012 7:00 PM by Kera Cottingham It’s about the time of year when soon-to-be graduating seniors are scouring the job market for the position that will grow into their perfect career. For certain students that means the pursuit of the ultimate

Music PR: Making the Next Big Hit

Certain songs manage to become the next music chart toppers. These songs, deemed “hit songs,” begin as any other low-ranked composition, but through the elbow grease of PR and publicity, a few privileged tunes climb the Billboard ladder.

To Skype or Not to Skype?

Posted At: March 26, 2012 2:00 PM by Kera Cottingham The PR profession is ever changing, constantly causing students to buy new editions of books each year and PR professionals to brush up on the latest trends. But one new trend, the Skype interview, has

Let’s Talk PR

Posted At: March 1, 2012 1:16 PM by Kera Cottingham Personable, relatable, funny, charming and empathetic are all words you might use to describe the bright stars who show their faces daily on a variety of talk shows. How have these stars grown from everyday,

Welcome

Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our articles and blog posts will intrigue you and encourage you

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best Buddies Maryland; Waitress, Atwater’s Restaurant Community Service: Tutor, Literacy is the

McDonald’s Customers Aren’t Lovin’ It

Posted at: January 29, 2012 2:00 PM by Kera Cottingham In the world of tweeting, how detrimental is a runaway hashtag? This week, McDonald’s experimented with the hashtag #McDStories …

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