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Making e-Books Work for Your Brand

Posted At: September 18, 2012 3:39 P.M. by Julia Gardial Using e-books to promote the ideas of your brand is unexpected, but effective. By contributing a higher volume of information to its brand-audience conversation, a company gives the public more to talk about and consider.

How Valuable Is Your Social Media Training?

How Valuable Is Your Social Media Training?

Posted At: August 6, 2012 3:04 PM by Julia Gardial Many undergraduate and graduate programs are doing great things with management and general PR theory, but how do we dive deeper? How do we make sure that the investments we make in education will pay

Faceoff: Facebook in the Classroom and the Workplace

Posted At: July 12, 2012 3:04 PM by Julia Gardial As social media becomes more deeply integrated into our lives than ever before, it’s important to use college as a time to train for professional habits.

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