The Merry-Go-Round of Agency Life
PR agencies must evolve to survive. From restructuring to AI integration, adapting to industry change is essential to remain competitive in a fast-moving landscape.
Reboots, Reunions and Results
Reunion specials revive beloved shows like Friends and Hannah Montana, leveraging nostalgia to boost viewership, engagement, and media attention across generations.
A Tale of Two Food Brands
Childhood food memories meet viral trends; Bobba faces backlash for cultural erasure, while Yolélé thrives by celebrating heritage and authenticity in marketing
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
Meta’s Policy Shift Makes Brands Enter New Era
Meta’s 2025 moderation changes replace fact-checking with community notes, raising misinformation risks and brand safety concerns, demanding proactive monitoring from businesses.
From Lava to Likes: How Iceland Rebranded Itself
The perception of Iceland for far too long was the wannabe little sibling country to its cooler older siblings over in Europe. In 2010,
A Hot New Bombshell Enters the PR World
The PR world loves a disruptor. This latest arrival might change the game—here’s what you need to know.
Chords & Contracts: The PR Choreography of Jukebox Musicals
Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have
How to Successfully Break In with Geno Schellenberger
Geno Schellenberger, 21, is a Gen Z PR innovator, founding Breaking and Entering Media, inspiring communicators through podcasting, networking, and industry mentorship.
Disney Knows Best: Disney100 on TikTok
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact,