A Tale of Two Food Brands
Childhood food memories meet viral trends; Bobba faces backlash for cultural erasure, while Yolélé thrives by celebrating heritage and authenticity in marketing
Making the Most of Professional Organizations
Professional PR organizations connect students and professionals, offering networking, events, resources, and learning opportunities that support career growth and industry advancement.
Meta’s Policy Shift Makes Brands Enter New Era
Meta’s 2025 moderation changes replace fact-checking with community notes, raising misinformation risks and brand safety concerns, demanding proactive monitoring from businesses.
From Lava to Likes: How Iceland Rebranded Itself
Published on Feb. 5, 2025, at 4:43 p.m. by Reese Ham. The perception of Iceland for far too long was the wannabe little sibling
A Hot New Bombshell Enters the PR World
Published on September 23, 2024, at 9:26 p.m. By Jane Blissett. If you haven’t watched television this summer, then you wouldn’t know that “Love Island
Chords & Contracts: The PR Choreography of Jukebox Musicals
Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have
How to Successfully Break In with Geno Schellenberger
Geno Schellenberger, 21, is a Gen Z PR innovator, founding Breaking and Entering Media, inspiring communicators through podcasting, networking, and industry mentorship.
Disney Knows Best: Disney100 on TikTok
Published on November 29, 2023, 9:37 p.m.by Alison Reed. Disney has a long-standing history of creatively meeting the needs of its audiences. In fact,
From Alabama to the Big Apple
Amanda Le, an ambitious Alabama native, leveraged PR, internships, and networking to thrive in NYC as Hearst’s sales planner.
Choose Your PR Path: In-House or Agency
Published on November 10, 2023, 5:43 p.m. by Jillian Middleton. One of the biggest decisions public relations professionals can make throughout their career is